Tag: Last-mile Delivery

Introduction In the supply chain and logistic industries, the last step of the delivery process is called “the last mile.” This is usually handled by courier companies and can be either “instantaneous” (think of food deliveries, which need to be delivered as soon as they’re ready) or “same-day” or “multiple-day” deliveries (think of products bought […]

Customer journeys have become a hot topic in recent years as retailers and brands try to better understand and enhance customer experiences. While this topic has been at the forefront of business-to-consumer (B2C) companies for many years, it’s becoming more and more important for traditional business-to-business (B2B) companies, like CPG brands—especially since many CPGs are […]