Tag: Marketing Data Hub

While industries are recovering from the disruptions created by the COVID-19 pandemic, consumer packaged goods (CPGs) continue to deal with major challenges like inflation, changing consumer preferences, and fluctuations in the oil and energy markets. A recently published McKinsey study shows that, during the COVID-19 pandemic, 75 percent of US consumers switched brands or stores […]

The COVID-19 pandemic created unprecedented disruption to businesses and global markets. Although most of the world appears to be past the uncertainty and turbulence of the pandemic, companies, especially in the consumer packaged goods (CPG) industry, continue to deal with major challenges. These include supply chain disruptions and labor shortages. Simultaneously, consumer buying patterns and […]