AWS for Industries

Tag: propensity scoring

Acxiom's Amazon EMR architecture for model inferencing

How Acxiom reduced their model inference time from days to hours with Spark on Amazon EMR

Customer intelligence company Acxiom provides data-driven solutions that help marketers worldwide better understand their customers to create better customer experiences and drive business growth. To deliver these customer experiences, Acxiom builds and manages a large number of machine learning (ML) models on Amazon Web Services (AWS), using services like Amazon EMR—a solution for rapidly processing, […]

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