Artificial Intelligence
Author: Anna Gruebler
Measure the Business Impact of Amazon Personalize Recommendations
We’re excited to announce that Amazon Personalize now lets you measure how your personalized recommendations can help you achieve your business goals. After specifying the metrics that you want to track, you can identify which campaigns and recommenders are most impactful and understand the impact of recommendations on your business metrics. All customers want to […]
Customize your recommendations by promoting specific items using business rules with Amazon Personalize
Today, we are excited to announce Promotions feature in Amazon Personalize that allows you to explicitly recommend specific items to your users based on rules that align with your business goals. For instance, you can have marketing partnerships that require you to promote certain brands, in-house content, or categories that you want to improve the […]