Category: Amazon Personalize

Amazon Personalize is excited to announce automatic training for solutions. Solution training is fundamental to maintain the effectiveness of a model and make sure recommendations align with users’ evolving behaviors and preferences. As data patterns and trends change over time, retraining the solution with the latest relevant data enables the model to learn and adapt, […]

With a multitude of articles, videos, audio recordings, and other media created daily across news media companies, readers of all types—individual consumers, corporate subscribers, and more—often find it difficult to find news content that is most relevant to them. Delivering personalized news and experiences to readers can help solve this problem, and create more engaging […]

VistaPrint, a Cimpress business, is the design and marketing partner to millions of small businesses around the world. For more than two decades, VistaPrint has empowered small businesses to quickly and effectively create the marketing products – from promotional materials and signage to print advertising and more – to get the job done, regardless of […]

OpenSearch is a scalable, flexible, and extensible open source software suite for search, analytics, security monitoring, and observability applications, licensed under the Apache 2.0 license. Amazon OpenSearch Service is a fully managed service that makes it straightforward to deploy, scale, and operate OpenSearch in the AWS Cloud. OpenSearch uses a probabilistic ranking framework called BM-25 […]

Today, we are excited to announce three launches that will help you enhance personalized customer experiences using Amazon Personalize and generative AI. Whether you’re looking for a managed solution or build your own, you can use these new capabilities to power your journey. Amazon Personalize is a fully managed machine learning (ML) service that makes […]

Amazon Personalize is excited to announce the new Next Best Action (aws-next-best-action) recipe to help you determine the best actions to suggest to your individual users that will enable you to increase brand loyalty and conversion. Amazon Personalize is a fully managed machine learning (ML) service that makes it effortless for developers to deliver highly […]

February 9, 2024: Amazon Kinesis Data Firehose has been renamed to Amazon Data Firehose. Read the AWS What’s New post to learn more. At a basic level, Machine Learning (ML) technology learns from data to make predictions. Businesses use their data with an ML-powered personalization service to elevate their customer experience. This approach allows businesses […]

Generative artificial intelligence is transforming how enterprises do business. Organizations are using AI to improve data-driven decisions, enhance omnichannel experiences, and drive next-generation product development. Enterprises are using generative AI specifically to power their marketing efforts through emails, push notifications, and other outbound communication channels. Gartner predicts that “by 2025, 30% of outbound marketing messages […]

Amazon Personalize has launched a new integration with Amazon OpenSearch Service that enables you to personalize search results for each user and assists in predicting their search needs. The Amazon Personalize Search Ranking plugin within OpenSearch Service allows you to improve the end-user engagement and conversion from your website and app search by taking advantage […]

A recommendation engine is only as good as the data used to prepare it. Transforming raw data into a format that is suitable for a model is key to getting better personalized recommendations for end-users. In this post, we walk through how to prepare and import the MovieLens dataset, a dataset prepared by GroupLens research […]