AWS Machine Learning Blog
Category: Amazon Personalize
How VistaPrint delivers personalized product recommendations with Amazon Personalize
VistaPrint, a Cimpress business, is the design and marketing partner to millions of small businesses around the world. For more than two decades, VistaPrint has empowered small businesses to quickly and effectively create the marketing products – from promotional materials and signage to print advertising and more – to get the job done, regardless of […]
Unlock personalized experiences powered by AI using Amazon Personalize and Amazon OpenSearch Service
OpenSearch is a scalable, flexible, and extensible open source software suite for search, analytics, security monitoring, and observability applications, licensed under the Apache 2.0 license. Amazon OpenSearch Service is a fully managed service that makes it straightforward to deploy, scale, and operate OpenSearch in the AWS Cloud. OpenSearch uses a probabilistic ranking framework called BM-25 […]
Drive hyper-personalized customer experiences with Amazon Personalize and generative AI
Today, we are excited to announce three launches that will help you enhance personalized customer experiences using Amazon Personalize and generative AI. Whether you’re looking for a managed solution or build your own, you can use these new capabilities to power your journey. Amazon Personalize is a fully managed machine learning (ML) service that makes […]
Build brand loyalty by recommending actions to your users with Amazon Personalize Next Best Action
Amazon Personalize is excited to announce the new Next Best Action (aws-next-best-action) recipe to help you determine the best actions to suggest to your individual users that will enable you to increase brand loyalty and conversion. Amazon Personalize is a fully managed machine learning (ML) service that makes it effortless for developers to deliver highly […]
Implement real-time personalized recommendations using Amazon Personalize
February 9, 2024: Amazon Kinesis Data Firehose has been renamed to Amazon Data Firehose. Read the AWS What’s New post to learn more. At a basic level, Machine Learning (ML) technology learns from data to make predictions. Businesses use their data with an ML-powered personalization service to elevate their customer experience. This approach allows businesses […]
Elevate your marketing solutions with Amazon Personalize and generative AI
Generative artificial intelligence is transforming how enterprises do business. Organizations are using AI to improve data-driven decisions, enhance omnichannel experiences, and drive next-generation product development. Enterprises are using generative AI specifically to power their marketing efforts through emails, push notifications, and other outbound communication channels. Gartner predicts that “by 2025, 30% of outbound marketing messages […]
Personalize your search results with Amazon Personalize and Amazon OpenSearch Service integration
Amazon Personalize has launched a new integration with Amazon OpenSearch Service that enables you to personalize search results for each user and assists in predicting their search needs. The Amazon Personalize Search Ranking plugin within OpenSearch Service allows you to improve the end-user engagement and conversion from your website and app search by taking advantage […]
Prepare your data for Amazon Personalize with Amazon SageMaker Data Wrangler
A recommendation engine is only as good as the data used to prepare it. Transforming raw data into a format that is suitable for a model is key to getting better personalized recommendations for end-users. In this post, we walk through how to prepare and import the MovieLens dataset, a dataset prepared by GroupLens research […]
Recommend and dynamically filter items based on user context in Amazon Personalize
Organizations are continuously investing time and effort in developing intelligent recommendation solutions to serve customized and relevant content to their users. The goals can be many: transform the user experience, generate meaningful interaction, and drive content consumption. Some of these solutions use common machine learning (ML) models built on historical interaction patterns, user demographic attributes, […]
Introducing popularity tuning for Similar-Items in Amazon Personalize
Amazon Personalize now enables popularity tuning for its Similar-Items recipe (aws-similar-items). Similar-Items generates recommendations that are similar to the item that a user selects, helping users discover new items in your catalog based on the previous behavior of all users and item metadata. Previously, this capability was only available for SIMS, the other Related_Items recipe […]