Category: Amazon Personalize

Amazon Personalize now enables popularity tuning for its Similar-Items recipe (aws-similar-items). Similar-Items generates recommendations that are similar to the item that a user selects, helping users discover new items in your catalog based on the previous behavior of all users and item metadata. Previously, this capability was only available for SIMS, the other Related_Items recipe […]

This post was co-written with Dave Gowel, CEO of RallyPoint. In his own words, “RallyPoint is an online social and professional network for veterans, service members, family members, caregivers, and other civilian supporters of the US armed forces. With two million members on the platform, the company provides a comfortable place for this deserving population […]

Amazon Personalize is excited to announce the new Trending-Now recipe to help you recommend items gaining popularity at the fastest pace among your users. Amazon Personalize is a fully managed machine learning (ML) service that makes it easy for developers to deliver personalized experiences to their users. It enables you to improve customer engagement by […]

We’re excited to announce that Amazon Personalize now lets you measure how your personalized recommendations can help you achieve your business goals. After specifying the metrics that you want to track, you can identify which campaigns and recommenders are most impactful and understand the impact of recommendations on your business metrics. All customers want to […]

This post is co-written by Hesham Fahim from Thomson Reuters. Thomson Reuters (TR) is one of the world’s most trusted information organizations for businesses and professionals. It provides companies with the intelligence, technology, and human expertise they need to find trusted answers, enabling them to make better decisions more quickly. TR’s customers span across the […]

This is a guest post by Ramzi Alqrainy, Chief Technology Officer, The Chefz. The Chefz is a Saudi-based online food delivery startup, founded in 2016. At the core of The Chefz’s business model is enabling its customers to order food and sweets from top elite restaurants, bakeries, and chocolate shops. In this post, we explain […]

With personalized content more likely to drive customer engagement, businesses continuously seek to provide tailored content based on their customer’s profile and behavior. Recommendation systems in particular seek to predict the preference an end-user would give to an item. Some common use cases include product recommendations on online retail stores, personalizing newsletters, generating music playlist […]

We are excited to announce that Amazon Personalize now supports incremental bulk dataset imports; a new option for updating your data and improving the quality of your recommendations. Keeping your datasets current is an important part of maintaining the relevance of your recommendations. Prior to this new feature launch, Amazon Personalize offered two mechanisms for […]

Today, we are excited to announce Promotions feature in Amazon Personalize that allows you to explicitly recommend specific items to your users based on rules that align with your business goals. For instance, you can have marketing partnerships that require you to promote certain brands, in-house content, or categories that you want to improve the […]

August 30, 2023: Amazon Kinesis Data Analytics has been renamed to Amazon Managed Service for Apache Flink. Read the announcement in the AWS News Blog and learn more. Many companies must tackle the difficult use case of building a highly optimized recommender system. The challenge comes from processing large volumes of data to train and […]