Artificial Intelligence

Ken Shek

Author: Ken Shek

Build your own brand detection and visibility using Amazon SageMaker Ground Truth and Amazon Rekognition Custom Labels – Part 2: Training and analysis workflows

In Part 1 of this series, we showed how to build a brand detection solution using Amazon SageMaker Ground Truth and Amazon Rekognition Custom Labels. The solution was built on a serverless architecture with a custom user interface to identify a company brand or logo from video content and get an in-depth view of screen […]

We can improve the accuracy by retraining the model with more video files.

Building your own brand detection and visibility using Amazon SageMaker Ground Truth and Amazon Rekognition Custom Labels – Part 1: End-to-end solution

According to Gartner, 58% of marketing leaders believe brand is a critical driver of buyer behavior for prospects, and 65% believe it’s a critical driver of buyer behavior for existing customers. Companies spend huge amounts of money on advertisement to raise brand visibility and awareness. In fact, as per Gartner, CMO spends over 21% of […]