AWS Machine Learning Blog

Category: Amazon Rekognition

Announcing Amazon Rekognition Custom Labels

Today, Amazon Web Services (AWS) announced Amazon Rekognition Custom Labels, a new feature of Amazon Rekognition that enables customers to build their own specialized machine learning (ML) based image analysis capabilities to detect unique objects and scenes integral to their specific use case. For example, customers using Amazon Rekognition to detect machine parts from images […]

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Exploring images on social media using Amazon Rekognition and Amazon Athena

If you’re like most companies, you wish to better understand your customers and your brand image. You’d like to track the success of your marketing campaigns, and the topics of interest—or frustration—for your customers. Social media promises to be a rich source of this kind of information, and many companies are beginning to collect, aggregate, […]

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Adding AI to your applications with ready-to-use models from AWS Marketplace

Machine learning (ML) lets enterprises unlock the true potential of their data, automate decisions, and transform their business processes to deliver exponential value to their customers. To help you take advantage of ML, Amazon SageMaker provides the ability to build, train, and deploy ML models quickly. Until recently, if you used Amazon SageMaker, you could […]

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Making daily dinner easy with Deliveroo meals and Amazon Rekognition

When Software Engineer Florian Thomas describes Deliveroo, he is talking about a rapidly growing, highly in-demand company. Everyone must eat, after all, and Deliveroo is, in his words, “on a mission to transform the way you order food.”  Specifically, Deliveroo’s business is partnering with restaurants to bring customers their favorite eats, right to their doorsteps. […]

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Capturing memories: GeoSnapShot uses Amazon Rekognition to identify athletes

If you’ve ever competed in a sporting event and painstakingly sifted through event photos to find yourself later, you’ll appreciate GeoSnapShot’s innovative solution powered by Amazon Rekognition. GeoSnapShot founder Andy Edwards was first introduced to the world of sports photography when he started accompanying his wife, a competitive equestrian, to her riding events and photographing […]

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De-identify medical images with the help of Amazon Comprehend Medical and Amazon Rekognition

Medical images are a foundational tool in modern medicine that enable clinicians to visualize critical information about a patient to help diagnose and treat them. The digitization of medical images has vastly improved our ability to reliably store, share, view, search, and curate these images to assist our medical professionals. The number of modalities for […]

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Amazon Rekognition announces updates to its face detection, analysis, and recognition capabilities

Today we are announcing updates to our face detection, analysis, and recognition features. These updates provide customers with improvements in the ability to detect more faces from images, perform higher accuracy face matches, and obtain improved age, gender, and emotion attributes for faces in images. Amazon Rekognition customers can use each of these enhancements starting […]

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Track the number of coffees consumed using AWS DeepLens

AWS DeepLens is a deep-learning-enabled video camera for developers. It enables you to expand your deep learning skillsets through the use of a fully programmable video camera, tutorials, code, and pre-trained models. The goal with this blog post is to show you how to get started with the AWS DeepLens and how this device facilitates the introduction […]

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Shopper Sentiment: Analyzing in-store customer experience

Retailers have been using in-store video to analyze customer behaviors and demographics for many years.  Separate systems are commonly used for different tasks.  For example, one system would count the number of customers moving through a store, in which part of the store those customers linger and near which products.  Another system will hold the store layout, whilst yet […]

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New Engen improves customer acquisition marketing campaigns using Amazon Rekognition

New Engen is a cross-channel performance marketing technology company that uses its proprietary software products and creative solutions to help their clients acquire new customers. New Engen integrates marketing, AI, and creative expertise to provide a one-stop solution that helps their customers optimize their digital marketing budget across Facebook, Google, Instagram, Snap, and more. Improving […]

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