AWS for M&E Blog

4K 4Charity events around the world race to the finish line

It’s time to get moving! Please join the nearly 10,000 people who have supported the 4K 4Charity Fun Run and taken an estimated 46 million steps to making positive change across our industry.

The 4K 4Charity Fun Run returns to IBC 2019, hosted on Saturday, September 14 at 7:30am in Amstelpark, Amsterdam. Proceeds raised through the event will benefit Technovation, a global education non-profit that empowers underrepresented young people to become innovators and leaders through engineering and technology. To register, visit:

Now in its sixth year, this fun run/walk offers show attendees a healthy alternative to traditional networking while helping drive more equity for those people who are underrepresented across the tech industry. To date, 4K 4Charity Fun Run events around the world have raised more than $1 million in overall proceeds. One hundred percent of individual contributions from each event are donated directly to designated nonprofit beneficiaries.

Founded in 2014, the 4K 4Charity Fun Run Series is a 2.49-mile running and walking event held annually to raise awareness and financial support for global and local non-profits that support increased diversity and inclusion initiatives. 4K 4Charity events are also scheduled for SMPTE 2019 in Los Angeles and NAB 2020 in Las Vegas. The SMPTE run/walk will be hosted on October 23 in Elysian Park, with more details to come. Stay tuned for additional updates!

Lindy Anderson

Lindy Anderson

Lindy Anderson is a Senior Industry Marketing Manager - M&E, part of her focus is to help customers tell stories about their innovative projects using AWS services.