AWS Media Services

Build video workflows in the cloud

Pac-12 Upgrades Sports Video Experiences with AWS

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AWS Media Services make it fast and easy to transport, prepare, process, and deliver broadcast and over-the-top video from the AWS Cloud. These pay-as-you-go services offer the video infrastructure you need to deliver great viewing experiences on multiple screens. With AWS Media Services, you can innovate, test, and deploy video services without spending a lot of time or money to procure and integrate technology. Services scale as needed, maintaining consistent, high-quality content delivery as you add outputs or grow your audience. Reliability is built-in, with automated monitoring and repair available across geographies, so you can trust your infrastructure for even the highest-profile content. Interoperability with other AWS services and third-party applications provides a complete set of tools for live and on-demand video workflows.
Customer Snapshot: Pac-12 Networks

Why AWS Media Services?

Focus on content

Allocate your staff resources where they can make the biggest impact: your content and services. Set aside the undifferentiated heavy lifting of acquiring and maintaining video transport, processing and delivery hardware, so you can focus on creating and delivering innovative video experiences and delighting your viewers.

Meet unpredictable needs

Eliminate the guesswork of capacity planning for video workflows. AWS Media Services can grow or shrink resources to handle unpredictable demand for your live and on-demand video offerings. Easily scale to thousands or millions of viewers, eliminating time spent provisioning infrastructure and avoiding the cost of excess resources.

Scale as you grow

Stay ahead of increasing storage, processing, and delivery requirements for video. Scalable services let you keep pace with increasingly large video streams and growing file sizes. Access to AWS storage services, including Amazon S3 and Amazon Glacier, makes it easy and economical to add capacity as video storage needs expand.

Pay as you go

Pay as you go for media transport, processing, packaging, and delivery. Trade up-front capital costs for predictable, variable expense based on the content you store and process, and the features you use. With AWS Media Services, you can manage your technology spend in alignment with your needs and revenue.

Build and adapt quickly

Be first to launch new offerings, adapt to audience interests, or capitalize new business opportunities. With no need to buy or manage equipment, you can quickly build, test, and launch upgrades, channels, or services. Easily incorporate monetization services, security features, or machine-learning tools into your workflow.

Go global in minutes

Extend your media workflow to audiences around the world with a few clicks. Take advantage of network resources to ingest video near the source and distribute content near the viewer for optimal performance and low latency. Standards-based capabilities make it simple to localize your content by geography.

Customer Stories

  • FOX Sports
  • BT
  • Amazon Video
  • FOX Sports
  • "FOX SPORTS is at the vanguard of sports broadcast innovation. To deliver live sport of this volume to our subscribers requires scale. We have implemented the AWS Cloud to leverage the end-to-end live event and content monetization workflows only available in the cloud through AWS Elemental Media Services."

    - Alastair Robertson, Chief Technology Officer for FOX SPORTS Australia

    About Fox Sports

    FOX SPORTS Australia Pty Limited (FOX SPORTS) is Australia’s leading producer of sports coverage and is home to Australia’s favorite subscription television sports channels as well as Australia’s number one multi-sports website and app.

  • BT
  • “The ease of use of these AWS console-based services for end-to-end workflows will provide a level of flexibility and efficiency that will be a game changer for our industry while providing a flexible option that can coexist with legacy on-premises live and on-demand infrastructures deployments.”

    - Ian Parr, Director TV and Broadband Infrastructure for BT

    About BT

    BT is one of the world’s leading communications services companies, serving customers in the UK and more than 170 countries.


  • Amazon Video
  • “We used the AWS Elemental MediaTailor service, which allows us to deliver targeted ads that are seamlessly inserted into the main content, for a great viewer experience. I am confident that AWS Elemental Media Services are the path to use the cloud for live streaming at scale.”

    - BA Winston, Global Head of Video Playback and Delivery for Amazon Video

    About Amazon Video

    Amazon Prime Video is streaming 11 NFL games this season—including 10 Thursday Night Football match-ups and a special Christmas Day game—to tens of millions of customers in more than 200 countries and territories.


Example Applications

AWS Media Services enable video providers of all kinds to bring engaging content to their customers. Media and entertainment companies can use AWS to extend their audience reach through OTT offerings. Content owners can easily create on-demand content for broadcast and multiscreen delivery at scale. Broadcasters and content distributors can simplify and streamline their digital supply chains, while reducing their investment in capital infrastructure.

Over-the-Top Delivery


Content Library Conversion


Broadcast & Distribution


AWS Media Services

AWS Elemental


Reliable, secure, and flexible transport for live video
AWS Elemental


Prepare file-based video assets for on-demand broadcast and multiscreen delivery
AWS Elemental


Convert inputs into live outputs for broadcast and multiscreen video delivery
AWS Elemental


Originate and package live and on-demand video content
AWS Elemental


Originate and store video assets for live or on-demand media workflows
AWS Elemental


Personalize and monetize multiscreen video content with server-side ad insertion

Kinesis Video Streams

Prepare file-based video assets for on-demand broadcast and multiscreen delivery
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