AWS Messaging Blog
Author: Zach Elliott
Zach Elliott works as a Solutions Architect focusing on Amazon Location at AWS. He is passionate about helping customers build geospatial solutions on AWS. He is also part of the IoT Subject Matter Expert community at AWS and loves helping customers develop unique IoT-based solutions.
How to send geofenced marketing messages using Amazon Pinpoint
Introduction Geofencing, which creates a virtual geographical boundary that triggers a marketing action to a mobile device when a user enters or exits that boundary, can be used in marketing messages to drive more traffic and increase conversions. Amazon Pinpoint, AWS’ multichannel communication tool, can be used to create mobile notifications using geofencing technology, so […]