AWS Startups Blog

AWS Launches Virtual Startup Loft for EMEA

No one ever said it was easy to launch a business, but the challenges of running a startup have significantly increased in the past year. Whether it’s pitching virtually to investors, moving quickly to optimize costs due to changes in cashflow, or the struggles associated with customer acquisition and retention, startup founders and developers were running on all cylinders to continue supporting their customers and their businesses. At AWS, our community of millions of startup customers, partners, and investors allow us to hear firsthand about the areas companies need support with, and how we could use technology to support them.

This year, AWS is launching the EMEA Startup Loft, an online events hub to provide a one-stop destination for startups to hear the latest trends from industry thought leaders and learn how to leverage AWS services to launch quickly and grow at scale, as well as connect with the wider AWS startup community to form strategic partnerships.

The Loft is a direct response to customer feedback that they saw AWS as both a technical provider and a business partner. With that in mind, the AWS Startups team wanted to offer startups an opportunity to continue learning, innovating, and growing through online events. “We chose AWS because it was the market leader and we saw that it was actively building an ecosystem. This, combined with its combined infrastructure offering, global go-to-market support and partnership strategy, made AWS the obvious choice for us,” shares Matthew O’Riordan, CEO and Technical co-founder of real-time data delivery platform Ably.

The EMEA Startup Loft will feature four event streams covering business and technical content for startups at all stages of their journeys, along with the chance to connect one-on-one with a member of the AWS Startups team. Sessions will include monthly “Getting Started on AWS” presentations, deep-dive technical workshops for startup developers, vertical-specific Industry Days, and more.

Additional information on each event theme can be found below. Interested in attending? Sign up here.

Startup Academy
From tightening up your pitch deck to building your first MVP, startups will learn the basics of launching and growing your business at the AWS Startup Academy.

Startup Accelerate
Dive deep into the different AWS services that are powering fast-growing startups around the world. With technical workshops, hands-on labs, and job role-specific sessions, Startup Accelerate will help you take your startup to new heights.

Industry Days
Interested in hearing the latest industry news from the movers and shakers in FinTech, SaaS, and Healthcare & Life Sciences? AWS Industry Days bring together the biggest thought leaders to discuss industry trends, current challenges, and the latest technologies that are revolutionizing their segments.

Startup Days
As the flagship event for startups, AWS Startup Days are a must-attend for startups of all stages to hear the latest updates from the AWS Startup team, learn from investors and startup experts, discover the AWS services that are right for your business, and connect with your peers across the globe.

Office Hours
Get 1:1 time with an AWS startup expert to get all of your technical and business questions answered.