AWS Startups Blog

Leap Across the Generation Gap of Wealth Management with Elinvar

The generation gap has always been tricky to negotiate. But with the speed of technology influencing the next generation, that gap can now feel more like a deep valley. And when it comes to asset and wealth management, it can feel more like the Grand Canyon, in that most of the industry hasn’t digitized its services at all. For a new generation that is used to performing every function from the comfort of their smartphones and handheld devices, the market has to adapt – as soon as possible.

Enter Elinvar. Founded in Berlin in 2016, Elinvar is a B2B2C (business to business to consumer) fintech company. Elinvar built a platform that allows independent discretionary portfolio managers and private banks to digitalize their business model and provide customized digital offerings to their upscale clients. “The asset and wealth management industry is not digitalized at all,” says Elinvar CTO and Co-Founder Sebastian Böttner. “No matter what age: people are already used to accessing everything in a convenient way from their iPhone, and that creates a huge demand on the market.” Between that shift and the recent introduction of robo-advisors (algorithms that automate the asset allocation of investments with little human involvement) into the digital wealth management market, the old industry is facing a steep learning curve to react and adapt to.

When it comes to wealth management, discretionary portfolio managers and private banking, Elinvar offers a platform that allows them to offer a streamlined user interface experience to their clients while also digitalizing portfolio and client management as well as back office processes. “We’re talking about a client group here which is very wealthy and is used to high quality services,” says Böttner. “So why would they not like to get the best product experience they can get? We deliver quality on one hand and combine it with modern technology on the other.”

Despite operating for only two and a half years, Elinvar has not only already been able to team up with several major private banks, but its platform also covers everything its partners need to digitalize their specific target operating models. The platform covers the entire value chain from providing the internal and external portals for their partners and their clients up to supporting all regulatory and management processes as well as providing the underlying analytics. Additionally, their B2B2C platform boasts a microservices architecture, which allows it to remain competitive even in the midst of fast changes in technology and regulations, guaranteeing fast adaptability and continuous optimization.

Böttner himself got to build the program from the bottom up and envisions a big future for Elinvar. “We are a multi-bank, multi-client platform. Our goal was to build the technological future of asset and wealth management and make it available for everybody,” he says of his company. “For this, we are delivering a Platform as a Service which allows our partners to digitalize their business model, scale quickly and get rid of their legacy IT.” With Elinvar and their B2B2C services, it’s easy to imagine a future wherein that gap can readily and easily be bridged for the next generation of wealth management.


Michelle Kung

Michelle Kung

Michelle Kung currently works in startup content at AWS and was previously the head of content at Index Ventures. Prior to joining the corporate world, Michelle was a reporter and editor at The Wall Street Journal, the founding Business Editor at the Huffington Post, a correspondent for The Boston Globe, a columnist for Publisher’s Weekly and a writer at Entertainment Weekly.