AWS Startups Blog

Michelle Kung

Author: Michelle Kung

Michelle Kung currently works in startup content at AWS and was previously the head of content at Index Ventures. Prior to joining the corporate world, Michelle was a reporter and editor at The Wall Street Journal, the founding Business Editor at the Huffington Post, a correspondent for The Boston Globe, a columnist for Publisher’s Weekly and a writer at Entertainment Weekly.

Wag, GOAT, Calm, and More Present Technical Talks at the 2019 AWS Summit Anaheim

On Thursday, April 11th, Wag, GOAT, Calm, and SignalFx, among others, spoke at the Startup Talks area of the 2019 AWS Summit – Anaheim. All of their talks can be found below: Dynamic AI | AI for Automated Business Communication from Research to Production Wag | Bella The Friendly Pup – CX Automation with Amazon Connect, Lex, and […]

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CHEQ Yourself Before You Wreck Yourself: Israeli Startup Guards Advertisers Against Digital Disaster

To combat digital advertising nightmares, Israeli cybersecurity startup CHEQ offers practical solutions. The company’s proprietary software blocks unauthorized ads before they can damage an advertiser’s reputation or depress its revenues. CHEQ’s clients include advertising agencies and digital media companies whose lifeblood is advertising. Beyond serving clients’ needs, CHEQ positions its work as a boon to everyone who goes online.

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Henning Lange Wants Customers to Leave the Infrastructure Complexities to Giant Swarm

Henning Lange, founder and CEO of Giant Swarm, has heard the murmurs about there being too much software out there. He agrees—kind of. It’s not that there are too many software platforms available, it’s that there is too much bad software available. That’s why he and his Cologne-based company are committed to providing their customers […]

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Branch Metrics on Scaling From Zero to Billions with DynamoDB

When Branch Metrics grew from zero to billions of daily transactions their engineering team had a major storage challenge that was far beyond their expectations. They quickly needed a cost effective, horizontally scalable, and low operational maintenance way to solve these massive database challenges—without compromising quality of service and availability to their customers. Engineering Director Ian Chan and Platform Engineer Ryan Churaman of Branch Metrics share how they leveraged DynamoDB and DAX to achieve massive scalability on a tight budget and with a very lean engineering team.

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Fornova Helps Top Hotels Maximize Online Bookings

The way travelers book their lodging has changed dramatically as Internet commerce has become more secure and Online Travel Agencies (OTAs) have grown in popularity. Customers benefit from speedy price comparisons and easy-to-read rating systems. Hotels, however, can’t always keep pace with the rapidly evolving virtual world and miss out on direct bookings while struggling to partner with third-party sites. Enter Fornova, which addresses this gap in the hospitality space with technology that scans, extracts, and analyzes millions of pieces of data from the online marketplace.

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Hubspot’s Go-to-Marketing Strategies for Startups

Kim Walsh, Global VP at HubSpot for Startups, unpacks the key components to a winning GTM strategy for startups. From defining your market and customer to building your product roadmap, she outlines the steps every founder should consider. Kim also uncovers the frameworks needed to enter the market and answer questions on how to evolve your GTM as your startup grows and products evolve.

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hyScore.io Aggregates, Analyzes and Automates Contextual Analysis using its Content Intelligence Platform

Imagine you’re a car manufacturer who wants to advertise on a news site, but you don’t want your advertisement to run alongside a story about the diesel emissions scandal. Or you sell something in an online shop and need to comb through the reviews, social media feeds and comments to figure out what users want in the next product upgrade or what they think of your customer service. Building a tool that could aggregate and analyze all the keywords, phrases and tonalities—whether the sentiment is positive or negative—would take a couple of years, a specialized development team, and at least half a million dollars. Enter hyScore.io, a customizable API that combines natural language processing and machine learning to create solutions for native advertising, contextual targeting, URL/text inventory searches and any number of other uses.

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How to GitOps Your Infrastructure

With competition at an all time high, it’s critical that startups deliver technical features quickly without compromising quality or security. CLEAR, a biometric security startup popular at U.S. airports, has been successful at both quality and security for their customers while running on AWS and leveraging Terraform and GitOps practices. Victor Cuascut, Director of IT at CLEAR, talks about how your startup can deploy multiple AWS infrastructures while maintaining compliance, speed, and predictability at the push of a button. 

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