Tag: Founder Story

For startup founders, the time is your biggest constraint. You are running a company, seeking capital, guiding product, hiring staff, and leading marketing and sales. If four out of five deals turn out to be duds and each deal take ten hours, you have lost a week of time. This is why rigorously qualifying your deals is so vitally important. You need to focus your time on finding the right customers. In part 7 of the Startup Founder Sales series, AWS Startup Advocate Mark Birch tells us how.

In part 6 of the Startup Founder Sales series, Startup Advocate Mark Birch walks you through the process of putting these leads to work through a repeatable outbound prospecting process.

In part five of the Startup Founder Sales Series, we dive into how to find the contacts to reach out to and where to find this data from.

Finding the right data, both internally and externally, for your ML can be a huge pain, though. It’s often dirty, hidden behind paywalls, or just not enough to give a full view of a situation. This is where Explorium comes in.

In part four of the Startup Founder Sales Series, we explore the topic of sales messaging and what it takes to create copy that starts sales conversations with the buyers in your ICP.

In part three of the Startup Founder Sales Series, we dive into the topic of target markets and how to determine the industries and segments on which to focus your sales efforts.

In this post, we want to narrow the knowledge gap and help startup founders prospect with a better understanding of their potential customers. When done effectively, prospecting results in higher success rates, which in turn leads to more opportunities and revenue.

At some point in every startup’s history, founders will need to acquire real customers—the type that want to invest money and time into the product. This means giving their product a price and reaching out to unknown people to sell them on buying your product. While building the product is exciting and fun, selling induces all sorts of anxiety and stress. Mark Birch, Principal Startup Advocate with AWS, explains how to calm your nerves and build up the confidence necessary to master sales.

Mark Birch, Principal Startup Advocate with AWS, introduces his Founder Sales series, which will provide a language and an understanding of how sales works so that you can be more knowledgeable when working with the sales team.

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