AWS Startups Blog

Tag: Founder Story

Qualifying for the Right Customers (Startup Founder Sales Series, Part 7)

For startup founders, the time is your biggest constraint. You are running a company, seeking capital, guiding product, hiring staff, and leading marketing and sales. If four out of five deals turn out to be duds and each deal take ten hours, you have lost a week of time. This is why rigorously qualifying your deals is so vitally important. You need to focus your time on finding the right customers. In part 7 of the Startup Founder Sales series, AWS Startup Advocate Mark Birch tells us how.

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Sales Handshake

Mindset: Confidence & Resilience (Startup Founder Sales Series, Part 1)

At some point in every startup’s history, founders will need to acquire real customers—the type that want to invest money and time into the product. This means giving their product a price and reaching out to unknown people to sell them on buying your product. While building the product is exciting and fun, selling induces all sorts of anxiety and stress. Mark Birch, Principal Startup Advocate with AWS, explains how to calm your nerves and build up the confidence necessary to master sales.

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