AWS Startups Blog
The AWS Attendee Guide for Startups at Re:Invent 2021
AWS re:Invent 2021 is back, live and in-person once more. While last year’s three-week digital event was a great way to connect in an unusual time, you can’t beat the atmosphere, energy, and excitement that comes with reuniting in person. We’re not wasting any time jumping back in, either. This year marks a decade of re:Invent, and it’s a truly special milestone. re:Invent 2021 is chock-full of activities, including insightful breakout sessions and interactive workshops, designed to immerse you in the rapidly evolving world of startup culture.
This year, we partnered with AWS Community Hero, Martin Buberl, to create an attendee guide specifically for startup attendees. Martin loves the fast pace of constantly iterating, building, and shipping products that customers love—it keeps him coming back for more. If you love to explore how AWS has changed the game for how rapidly you can turn ideas into products that scale, then his guide is for you.
Here are the highlights of what to expect this year.
Startup Central in Expo
If you’re looking to connect with other startups or dive deeper on a specific challenge, be sure to swing by Startup Central—the startup hub in the Venetian Expo. Hear from some of the world’s fastest-growing startups in Startup Central Theater or drop in to the Ask an Expert Bar to consult with AWS Startup Solutions Architects one-on-one to get your questions answered. Want to learn more about a newly launched feature? Request a personalized walk-through to see it in action at one of the demo stations.
Startup Central Theater Sessions
| Session ID | Title | Featuring |
| STP214 | An inside look at Drata’s automated security and compliance | Drata |
| STP222 | How Sofar Ocean is building ocean intelligence at scale | Sofar Ocean |
| STP219 | DayTwo redefines microbiome analysis using AWS frameworks | DayTwo |
| STP221 | Re-inventing biomanufacturing to bring curative therapies to market at scale | Resilience |
| STP215 | Building a serverless banking-as-a-service platform on AWS | Solarisbank |
| STP220 | How fintech startup Flutterwave achieved “unicorn status” | Flutterwave |
| STP216 | Building better: The benefits of a well-architected startup | AWS |
| STP217 | Cost Optimization: Stretching your runway to go further | AWS |
| STP218 | Scaling your B2B startup | AWS |
Breakout Sessions
While many re:Invent attendees grab a prime seat for keynotes and leadership sessions, there’s nothing like hearing from someone who’s been where you are now, who put the pieces together and made something big. Breakout sessions give you a chance not only to hear success stories from founders and startup executives, but also to glean insights, advice, and direction for your own journey.
There are countless breakout sessions to explore at re:Invent 2021, and this year, we have leaders from BlockFi, Cambridge Mobile Telematics, Databricks, Drift, ION Energy, Olive, and Starburst Data speaking in the Startup Track. They’ll take the stage to share mechanisms for rapid innovation, preparing for scale, and how they’ve achieved success in a volatile or challenging market.
| Session ID | Title | Featuring |
| STP213 | How startups are building solutions for a sustainable future | ION Energy |
| STP212 | Improving the human experience in healthcare with Olive | Olive |
| STP207 | Using privacy-first data processing to make drivers smarter | Cambridge Mobile Telematics |
| STP205 | How running on AWS is paying off for Starburst Data | Starburst Data |
| STP201 | How BlockFi scales to meet demand for crypto-asset services | BlockFi |
| STP204 | Engineering for IPO with scalable architectures | Databricks |
| STP206 | Drift on AWS: Transforming how businesses buy from businesses | Drift |
The full re:Invent session catalog is now live and reserved seating for in-person attendees is now available. To get access, register here, or log in to start building your schedule.
Pro-tip: Use the filters find tracks, topics (hint: startups), and services you can’t miss—or simply search for the session ID below.
Interactive Sessions
If you’re attending re:Invent, there’s a good chance you’re someone who likes to ask questions. Don’t worry: we love answering them. It’s why this year’s event has a full agenda of interactive sessions to attend from hands-on guided workshops to chalk talks with AWS Solutions Architects and technical pros. Learn how to work backwards using Amazon’s proven model for launching new products and services. Get the scoop on decision-making at-scale and how to build a team of decision-makers as you grow, or how to successfully exit a startup.
| Session ID | Session Type | Title |
| STP202 | Chalk Talk | How leading startups prevent outages, incidents, and escalations |
| STP212 | Chalk Talk | Success secrets for mergers and acquisitions |
| STP207 | Chalk Talk | How startups improve productivity and reduce technical debt |
| STP205 | Chalk Talk | Exploring multi-Region application architecture patterns |
| STP201 | Chalk Talk | Designing the right data strategy for your startup (featuring Dremio) |
| STP204 | Chalk Talk | Automating and evidencing key compliance security controls |
| STP301 | Workshop | Startup security: Techniques to stay secure while building quickly |
Join Us at re:Invent 2021
Over the years, re:Invent has played host to some of the industry’s foremost experts and authorities in startup success. And, the event has been a springboard for some of today’s most well-known startups. In addition, startups are using AWS to innovate quickly as they develop solutions to help organizations across all sectors achieve sustainability goals. We’re looking forward to seeing you in-person again at re:Invent 2021. The health and safety of our customers, partners, and employees remains our top priority. Before booking your travel, review the health and safety measures we’ve added this year.
Can’t attend in person? If you can’t make it to Las Vegas this year, register to virtually attend live keynotes and leadership sessions. Plus, we’ll have breakout sessions available on-demand during the live event. Register today to be a part of the action in-person or online.