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Amazon Marketing Cloud Insights on AWS
Easily deploy AWS services to store, query, analyze, and visualize reporting from the Amazon Marketing Cloud API.
AWS services
Leading advertising intelligence platforms on AWS
AppsFlyer Builds a Predictive Analytics Solution for iOS 14+ Using Amazon SageMaker
AppsFlyer used Amazon SageMaker and AWS Serverless capabilities to build a predictive analytics product in 6 months that predicts the lifetime value of a mobile app user with machine learning—improving accuracy on its attribution modeling and protecting user privacy in compliance with Apple’s iOS 14.
FreeWheel Uses Amazon SageMaker for Digital Video and TV Ad Inventory Prediction
FreeWheel uses Amazon SageMaker to predict advertising inventory for digital video and linear TV months in advance for billions of ad-serving records per day—reducing overall efforts by 60%, costs by 50%, and improving accuracy of its predictions.
TripleLift Invents New Ad Units for Real-Time Product Placement in Streaming TV Using ML
TripleLift pioneered a solution for dynamically inserting product placement ads into streaming TV shows by using a combination of custom-built models and ML on AWS.
Publicis Media Automates Audience Segmentation Using Machine Learning on AWS
Publicis Media built a machine learning pipeline that provides media buyers with highly-accurate recommendations on audience segments using Amazon EMR and Amazon Redshift.
Nielsen Processes 250 Billion Ad Events per Day Using Serverless Computing on AWS
Nielsen Marketing Cloud processes 250 billion ad measurement events per day using serverless computing with AWS Lambda and containers with Amazon EKS to achieve 20 percent cost efficiency.
Accelerate with key industry partners
Customers can easily tap into third-party data sets via AWS Data Exchange (ADX) partners for Advertising and Marketing, and accelerate time to market for their advertising intelligence applications using the AWS Partner Network (APN).
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Resources
See related technical guides, solution briefs, blogs, videos, and much more.
AWS re:Invent: Distributed machine learning for digital video and TV ad serving
Discover how FreeWheel (a Comcast company) uses Amazon SageMaker to predict advertising inventory for digital video and linear TV months in advance for billions of ad serving records per day. Learn how FreeWheel built an end-to-end distributed ML pipeline for long-range, time-series inventory prediction across audience segments, geographies, and media types at massive scale.
Annalect Uses Containers and Redshift Spectrum to Process Trillions of Events
Annalect, a subsidiary of Omnicom Media Group, reduced its cost per usable terabyte from $70 per usable terabyte to less than $5—a 92% cost savings—as it analyzes trillions of events and petabytes of data per month.
Contextual targeting and ad tech migration best practices
Get an insider’s view on migrating and developing next-generation contextual advertising and verification workloads on AWS—cost effectively and at scale.
End-to-end machine learning using Spark and Amazon SageMaker
Learn how AWS customers are developing production-ready ML models to optimize auction dynamics and bid pricing in milliseconds.