Customer Experience Platforms

Enable connected experiences at scale by automating, delivering, and analyzing billions of personalized messages and offers per day

AWS offers more opportunities for customer experience, messaging, and marketing automation platforms to scale quickly, optimize costs, and grow revenue through partnerships. With more capabilities for compute, analytics, messaging queuing, and networking, AWS enables unmatched cost-efficiency, scale, and performance for exabyte scale data pipelines, customer journey automation, task queues, email pipelines, message transfer agents, message logging, and analytics for deliverability, spam, and customer engagement. The AWS Partner Network includes a dedicated partner program to help ISVs reach marketers who want to accelerate deployment of content management systems, customer 360s, and messaging and automation platforms.

Segment Enables Customers to Create Custom Recommendations With Amazon Personalize (1:53)

Leading customer experience platforms on AWS


Adobe Systems Managed Services program delivers enterprise software such as Adobe LiveCycle Forms, Adobe Connect conferencing software, and Adobe CQ5, using AWS to provide multi-terabyte operating environments for its customers.

“AWS does a great job providing the infrastructure that we need, that allows us to focus on our software product, and operating that.”

Mitch Nelson, Director, Managed Services - Adobe Systems

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Acoustic, built on an amalgamation of technologies and companies acquired by its former parent company, migrated to AWS over the course of 10 months and saw a 60% optimization in cost, as well as benefits such as improved scalability, boosted performance, higher availability, and faster innovation.

“To expand compute capacity for our holiday surge, we went from needing 5 months on the previous vendor stack to 6 weeks on AWS. That’s about 70% faster, and we did it for less than 10% of the cost.”

Bill Naughton, Chief Operating Officer and Chief Information Officer - Acoustic

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Braze is a digital customer engagement platform that uses AWS to collect, process, and analyze more than half a trillion pieces of consumer behavior data per month to build audience profiles and improve personalized messaging.

Braze operates a job-queuing service that processes billions of jobs and sends more than 2 billion messages per day using Amazon CloudWatch, AWS Lambda, and Amazon Elastic Compute Cloud (Amazon EC2) Auto Scaling Groups to cost-effectively handle spikes in data and messaging traffic.

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HubSpot chose AWS as its preferred public cloud provider, using AWS to support 450+ micro services, delivering features ranging from email delivery to automated marketing workflows.

“Scale and the ability to innovate at a faster rate are immensely important for our business, which is why we chose to take a cloud-first approach with AWS, making it our preferred cloud provider.” 

Brad Coffey, Chief Strategy Officer - HubSpot

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Salesforce developed and launched its Customer Data Platform (CDP), Salesforce CDP, to provide marketers with a detailed view of their consumers using AWS to accelerate deployments in weeks instead of months or years, and reduce compute costs for scaled data processing by 62%.

“AWS offers these unique capabilities like Graviton2 instances and Amazon EC2 Spot instances that save us a lot of money when we do large-scale data processing.” 

Muralidhar Krishnaprasad, Senior Vice President of Engineering - Salesforce

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Segment uses AWS to help its customers collect and unify data about their users and create personalized recommendations from that data in partnership with Amazon Personalize. According to Calvin French-Owen, CTO and co-founder of Segment, many of Segment's customers have a business-need to perform personalization with machine learning but don’t have enough training data to build the necessary prediction models.

"It’s a beautiful synergy where they can spin up Segment really easily from day one and get going collecting all of their data. Then, they can use that data to power recommendations without having to build out their own machine learning pipeline using Amazon Personalize."

Calvin French-Owen, CTO and Co-Founder - Segment

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Sell with AWS to marketers

AWS has dedicated practices to help marketers find the best marketing automation partners with the AWS Digital Customer Experience and AWS Retail Partner Competencies. Customer 360, Content Management Systems, Marketing automation, and Messaging platforms can tap into the AWS Partner Network (APN) to get resources to build your business, promote your business, and provides funding and programs to market and sell with AWS.

Spend less

With unmatched compute and analytics capabilities, AWS enables more opportunities to optimize performance and costs on scaled data processing, job queuing, and real-time marketing workloads. Marketing platforms that process billions of events per day can save up to 70% on costs over on-premises data centers and reduce cost per query by hundreds of dollars per terabyte using tools like Amazon EMR, Amazon MSK, Amazon S3, and AWS Glue catalog running on Amazon EC2 Spot Instances, which enable you to save up to 90% on On-Demand instances.

Innovate faster

Invent faster in areas like next-offer decisioning, personalization, email deliverability, marketing analytics, automation, audience segmentation, and activation by choosing from the broadest set of analytics and machine learning capabilities of any cloud provider. You can also expand into new markets overnight with the largest global availability of any cloud provider. AWS has 80 availability zones in 25 regions, with 230+ points of presence across 245 countries and territories—2x more the next largest cloud provider.


For customers looking to accelerate time to market, the AWS Partner Network (APN) offers a dedicated partner competency for Digital Customer Experience, including 47 Technology partners and 19 Consulting partners. Find customer experience partners »

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