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Netflix on AWS

Netflix is a video on demand streaming service with over 280 million members in more than 190 countries.

Overview

Using Amazon Web Services (AWS), Netflix innovates with speed and delivers best-in-class entertainment consistently. AWS provides Netflix with compute, storage, and infrastructure that allow the company to scale quickly, operate securely, and meet capacity needs anywhere in the world. Moreover, as a content producer, Netflix built a virtual studio on AWS, enabling engagement with artistic talent anywhere in the world without technological or geographical barriers.

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Netflix's cloud journey

Greg Peters on scaling Netflix and reinventing the business

In this episode of the “J.P. Morgan Chase presents ACQUIRED at AWS re:Invent” podcast, Netflix co-CEO Greg Peters discusses the company’s evolution from a DVD-by-mail service to a global streaming and advertising powerhouse.  

Netflix consolidates relational database infrastructure on Amazon Aurora, achieving up to 75% improved performance

Netflix achieved up to 75% improved performance and 28% cost savings by migrating its relational database infrastructure to Amazon Aurora. This move eliminated significant operational overhead, allowing the engineering team to focus on innovation while enhancing the stability of critical global services.  

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Building a hit mobile game quickly using Amazon GameLift servers with Netflix

Netflix wanted to rapidly develop a mobile game based on its hit TV show Squid Game before the release of the show’s second season. By building Squid Game: Unleashed on AWS, Netflix could focus on developing more engaging game features while the AWS team managed the infrastructure, increasing speed to market. Using Amazon GameLift, a fully managed service with game streaming and multiplayer game server capabilities, Netflix released a reliable, scalable, and successful game on time and with a small team.

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How Netflix handles sudden load spikes in the cloud

Netflix operates actively across four AWS Regions, serving global traffic by intelligently directing users and managing costs through thousands of auto-scaling compute server groups. At times, traffic surges hit their service that could exceed capacity. This session walks through how Netflix solves these problems by combining predictive automated pre-scaling with fast reactive auto-scaling, along with advanced resilience techniques. These techniques include prioritized load shedding, cross-Region traffic shifting, targeted capacity injection based on service criticality, and more. Learn how to maintain low operational costs while being prepared for sudden load spikes.

Designing better ML systems: Learnings from Netflix

Data science at Netflix goes far beyond eponymous recommendation systems and touches every aspect of the business, from optimizing content delivery to fighting fraud. Netflix’s unique culture affords its data scientists extraordinary freedom of choice in tools, which results in an ever-expanding set of machine learning approaches and systems. In 2019, Netflix open-sourced its human-centric ML platform, Metaflow. In this session, Netflix shares some lessons learned in its multi-year journey building the ML systems that Metaflow incorporates.

Netflix at re:Invent

Netflix's journey to Amazon Aurora at scale

Netflix migrated terabytes of mission-critical data across 100+ clusters to Amazon Aurora with near-zero downtime.

How Netflix shapes its fleet for efficiency and reliability

Netflix optimizes cloud reliability and cost-efficiency by automatically aligning workloads with price-optimal AWS hardware.

The future of Kubernetes on AWS

Netflix migrated to Amazon EKS (Elastic Kubernetes Service) within months—with AWS supporting scale and operations—making it simpler for Netflix to manage its cloud infrastructure.

Innovations in AWS analytics: Data processing

Netflix uses Amazon EMR (Elastic MapReduce) to process massive-scale data workloads, running unique workflows to personalize recommendations and decisions.

Explore additional Netflix stories

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About Netflix

Netflix entertains the world by providing a wide variety of TV series, films, and games to hundreds of millions of members across the globe in over 30 languages. Netflix builds diversity, inclusion, equity, and a global outlook into everything it does. By fostering a culture of courage, empathy, and curiosity, Netflix can move faster to develop new stories and better ways of sharing them with its members around the world.

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