Why it’s time to pause, reflect, and strategize
In this commissioned study conducted by Forrester Consulting on behalf of AWS, 657 software leaders around the world were surveyed to uncover how their organization is approaching generative AI. The research finds that many are taking a gold rush mentality by deploying solutions rapidly and ramping up investment—but this can create barriers to long-term growth. Forrester’s study shines a light on what’s missing from AI strategies.
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Key findings
Generative AI promises to revolutionize industries and the world around us, but expensive and unsustainable approaches are stunting progress.
AI is making its mark on the software industry
36%
projected generative AI growth through 203046%
using cloud-based generative AI platforms in the next 12 months60% of software companies have increased annual R&D budget
Find out why boosted investment needs to be balanced with careful planning.
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