- AWS
- AWS for Software and Technology
- Scale your software
Scale your software and technology business through AWS Marketplace and co-sell programs
Reach millions of new customers and maximize revenue through AWS channels including AWS Marketplace and co-sell programs
AWS cloud partnerships to expand your reach
The fastest-growing businesses don't scale alone. AWS is more than a platform provider. We're a growth partner with support that turns your SaaS scaling strategy into real revenue impact. Through global infrastructure, cloud marketplace, and co-sell programs, AWS gives you the distribution and visibility to reach new customers faster, close deals more efficiently, and expand into new markets without having to start from scratch.
Why partnership matters
Cloud partnerships to expand your reach
Building and scaling a software business takes more than great technology. You need the right partnerships to reach customers and drive revenue. Become an AWS cloud partner to access co-sell programs and funding opportunities, speeding up deal cycles by 40%, increasing win rates by 27%, and achieving deal sizes 80% larger than traditional sales channels.
Maximized revenue potential
Faster sales cycles and larger deal sizes drive sustainable growth. Through programs like ISV Accelerate and Seller Prime, companies partnering with AWS close deals 50% faster and see deal sizes 4–5X larger—leveraging co-sell support, co-marketing resources, and global distribution through AWS Marketplace listings.
Increased product visibility
Leverage AWS cloud partners programs and certifications to increase product visibility and sales opportunities with AWS Field teams, while the cloud marketplace platform positions your solution to millions of AWS customers worldwide.
Cloud marketplace growth
Enterprise buyers increasingly prefer marketplace procurement for speed and simplicity. The cloud marketplace platform positions your solutions where customers are actively investing—with streamlined purchasing, zero-touch procurement, flexible payment schedules, and private offers. It's a channel projected to reach $163B by 2030, and AWS end-to-end support helps you capture your share.
Globalization with one channel
International expansion means navigating taxes, currencies, payment disbursement, and compliance across markets. AWS Marketplace handles global revenue operations in over 190 countries through a single channel. It's SaaS scalability without the overhead. AWS Global Passport provides operational readiness, technical guidance, and growth planning expertise so you can accelerate entry into new markets without building regional capabilities from scratch.
Scaling up with generative AI and cloud services
Learn, create, and grow on your terms. Find out how software and technology companies can take advantage of the latest AI tech stack.
What partnership with AWS makes possible
Resources for software company leaders
Scalability FAQs for software companies
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As your business grows, ours at AWS does, too. We have been continually expanding our services to support virtually any cloud workload and now have more than 200 fully-featured services for compute, storage, databases, AI, and more. This means your software company has access to numerous scalable business solutions that enable you to invest more in growth—whether it’s regionally or internationally. Ultimately, you can deploy applications and services globally, reach more markets, and find new customers seamlessly.
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As a technical expert for a software company, we know you have many cloud service providers to choose from. As you scale up in the cloud, AWS is designed to meet your demands for reliability and performance. We enable you to manage protection, privacy, and data controls, which means you can deploy automated security services to monitor your cloud environment for potential security events. Be sure to also register for a developer user group and learn more about the AWS Well-Architected framework.
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If you work for a high-growth software company, you know how important it is to prove business value to your executive leaders. By adopting AWS Cloud, you can streamline feature releases to improve customer engagement, get support for global expansion efforts, and gain access to innovative Working Backwards workshops.
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