Automotive

Enabling the digital transformation of the automotive industry

Connected, Autonomous, Shared, and Electric Vehicle trends are converging to revolutionize the automotive industry. In this unprecedented age of innovation, automotive companies rely on Amazon Web Services (AWS) to fuel their digital transformation efforts, and get their products to market faster, while retaining ownership and control of their data and brand experience.

AWS provides the broadest and deepest set of capabilities, including AI/ML, IoT, HPC, and data analytics, the highest performance and security, the largest customer and partner community, and a relentless pace of innovation.      

With AWS as their strategic partner, automotive companies are empowered with the knowledge, capabilities, agility, and speed they require to thrive in the new era of mobility.

Learn how AWS enables digital transformation across the automotive industry (1:54)

Select AWS Automotive Customers

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BlackBerry and AWS

Join forces to develop an intelligent vehicle data platform named BlackBerry IVY

New strategic alliance helps automakers and automotive suppliers more rapidly develop valuable customer experiences and unlock new revenue streams and business models.

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BlackBerry and AWS

What's new

Lyft Increases Simulation Capacity, Lowers Costs Using Amazon EC2 Spot Instances

Lyft increases simulation capacity and lowers costs using Amazon EC2 spot instances to improve performance and safety of its self-driving system.

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Ford, Autonomic and AWS Collaborate to Advance Mobility

Ford Motor Company and Autonomic have signed a multi-year, global agreement with Amazon Web Services (AWS), which will expand the availability of cloud connectivity services and connected car application development services for the transportation industry and the standard connected car solution for Ford vehicles. 

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Volkswagen and AWS to develop the Industrial Cloud

AWS, and the Volkswagen Group announced an agreement to build the Volkswagen Industrial Cloud, a cloud-based Industrial digital production platform that will transform their manufacturing and logistics processes. VW will rely on AWS’s portfolio of services, to increase plant efficiency and uptime, improve production flexibility, and increase vehicle quality.

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Lyft goes All-in on AWS to accelerate self-driving

Lyft, Inc. is going all-in AWS to enhance their ridesharing marketplace , drive growth of its bike and scooters businesses, and enable its self-driving technology. Since its inception, Lyft has leveraged AWS’s unmatched performance and scalability to power its on-demand transportation platform, which facilitates more than 50 million rides a month.

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Hot Topic

AWS Awarded Company of the Year, Global Automotive Cloud Services Platform for Mobility
Frost & Sullivan assesses the capabilities of AWS in the automotive industry and provides examples of cloud applications across the value chain.

Toyota to manage next-gen mobility services

Toyota and AWS partner to expand Toyota’s Mobility Services Platform to manage the next generation of mobility services for driver and passenger safety, security, and convenience in Toyota’s cloud connected vehicles.

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Explore Areas of Transformation Across the Automotive Value Chain

AWS provides services for the Automotive industry to enable the digital transformation at every activity along the value chain.

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Product Innovation

Accelerate time-to-market for new products and innovative technologies such as Autonomous and Electric vehicle development.

  • Widest range of compute and storage capacity
  • Deepest portfolio of ML/AI services
  • Expertise of Amazon's culture of innovation  

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Connected Vehicles and Mobility

Build and deploy intelligent, personalized connected features and revenue-generating mobility services while maintaining ownership of your data and brand experience.

  • Broadest set of advanced capabilities including IoT, AI/ML and data analytics
  • Largest global footprint of any cloud provider
  • Unmatched ecosystem of Amazon products and e-commerce solutions

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Digital Customer Engagement

Increase customer engagement with smart content and intelligent digital experiences, and analyze data in real time to provide actionable insights to improve marketing efficiency.  

  • Largest selection of AI services and low-latency content delivery tool
  • Globally available GPUs available on-demand
  • Comprehensive range of Amazon retail and advertising platforms

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Manufacturing and Supply Chain

Easily connect machines, systems and plants across the world and leverage ML and advanced analytics to improve quality, availability, and productivity of manufacturing and supply chain operations to lower cost and increase agility.   

  • Scalable data platform to connect global operations
  • Industrial IoT solution with integrated edge computing, ML, and analytics
  • Amazon's robotics, automation and logistics expertise  

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Big Data and Analytics

Quickly and easily generate insights that create business value with data of any type and scale.    

  • Real time and operational analytics
  • Predictive analytics
  • Business Intelligence Dashboards and Visualizations

Benefits

Empower Your Internal Innovation

AWS serverless, microservices based cloud innovation platform provides the the broadest and deepest set of capabilities, the highest performance and security, and the largest community of customers and partners to empower your internal teams to create, test and scale new products and solutions across the automotive customer journey. 

Differentiate your Brand Experience

AWS provides the most functionality including machine learning and IoT, automotive specific solutions for connected and autonomous vehicles, giving your developers the capabilities and freedom to develop unique brand experiences to engage customers inside and outside of the vehicle while maintaining complete ownership of your data.   

Accelerate Your Time to Market

With virtually unlimited compute and storage capacity, AWS allows you to accelerate time-consuming design, engineering and simulation workloads and optimize production operations to reduce time to market and respond to market trends to keep your brand at the forefront of the automotive industry.

Monetize and Actualize your Data

AWS data lakes, advanced analytical tools, connectivity and networking tools allow automotive companies to easily collect data across multiple platforms and unlock actionable insights to improve marketing efficiency, lower production costs and generate additional revenue streams from new mobility products and services.

Leading automotive companies use AWS to empower their digital transformationthrought the value chain. 

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Get started

Automotive companies of all types and sizes, from global automakers to startups rely on AWS. Contact our experts and start your own AWS Cloud journey today.