Build an end-to-end customer experience journey from mobile to the showroom using digital innovation and personalization to develop new and relevant customer touchpoints for the brand
Benefits
Digital Customer Engagement use cases and solutions
Explore solutions by use case
Automated Retail
Use data in innovative ways to forecast demand more accurately, optimize the use of incentives, and improve overall profitability.
Call Center and Personalized Service
Adopt infrastructure that streamlines the customer support process and makes it simple for agents to resolve customer inquiries in a faster, more intelligent way.
Customer Data Platform, Customer 360 & Personalization
Manage large volumes of consumer data and establish a complete profile for each and every customer to deliver seamless omnichannel experiences and boost customer satisfaction.
Digital Commerce
Deliver exciting applications and facilitate a powerful customer experience across channels, including business-to-consumer branded sites and business-to-business operations.
Negotiation & Purchase
Leverage historical sales data to set vehicle pricing and improve sales effectiveness, predict future returns on investments, and optimize spending.
Virtual Showroom
Support the customer's brand journey with digital innovation, developing new and relevant customer touchpoints that increase conversion using analytics and engagement tools.
Learn more about featured solutions
Predictive Modeling for Automotive Retail
Fine-grained Return on Investment (ROI) prediction for automotive sales incentives.
ZeroLight
Customer-centric and scalable real-time 3D retail experiences that drive higher specification sales.
Unreal Engine
Unreal Engine is the world's most open and advanced real-time 3D creation tool for photorealistic visuals and immersive experiences.
Treasure Data CDP
Treasure Data combines customer data across data silos to build a complete view of every customer, builds audience segments that can be activated across marketing channels, and predict likelihood of customer churn, purchase, click, or conversion.
Amperity Customer Data Platform
Amperity is a multi-patented customer data platform that leverages AI and ML to transform raw customer data into customer insights.
Tealium Customer Data Hub
Tealium connects customer data spanning web, mobile, offline, and IoT devices so brands can connect with their customers.
VTEX
The VTEX Solution is highly configurable e-commerce solution developed entirely on microservices architecture on multi-tenant SaaS.
Spryker Cloud Commerce OS
Go Beyond the webshop: Flexible Commerce OS vs. webshop system to enable transactional business everywhere through any channel, touchpoint, or device.
Get started with select AWS services
Customer stories
Learn how leading automotive companies are transforming their businesses with AWS Digital Customer Engagement solutions.
Formula 1 improves the fan experience with AWS
F1 Insights powered by AWS transforms the fan experience before, during, and after each race. By using distinct data points to inform each insight, F1 helps fans understand how drivers make split-second decisions and how teams devise and implement race strategies in real time that impact the outcome of a race.
BMW Group Uses AWS-Based Data Lake to Unlock the Power of Data
BMW Group uses a data lake to improve customer insights.
Cox Automotive Builds an Identity Graph on AWS for Post-Cookie Personalization
Cox Automotive scales digital personalization using an identity graph powered by Amazon Neptune.
Lucid Motors and ZeroLight Host Virtual Car Launch on AWS, See 46% Higher Conversion Rate
Though other launches are lucky to see a 10 percent conversion for reservations, Lucid Motors saw 17 percent through the configurator.
Audi Launches European Online Vehicle Reservation in 6 Weeks by Building on AWS
The solution saves Audi 70 percent in costs per month over previous solutions, supports scaling on demand, and is simple to transfer to other sites.
Innovate with key industry partners
Engage with a global community of AWS Partners who have demonstrated technical expertise and customer success in building solutions on AWS.
Resources
Sales Investment Predictive Modeling
Sales Investment Predictive Modeling gives automakers, CFOs, CMOs, and sales finance teams data-driven insights and confidence to make incentive decisions down to the individual vehicle, configuration, region, and type of customer level to improve profitability.
AWS and Salesforce
AWS and Salesforce transform telephony infrastructures to be powered by the cloud. Combining smart workflows and an intelligent contact center makes for a better customer experience.
Connected Consumer 360 and the Customer Journey
Connected Consumer 360 and the Customer Journey extends beyond the single view of the customer by using graph technologies to expose hidden, blind and unobvious connections and data relationships leading to deeper and broader customer knowledge and insight. Learn more about how we work with Treasure Data.
VTEX Commerce Suite Enterprise
VTEX Commerce Suite Enterprise is a digital commerce platform for brands and retailers looking to build a future-proof digital commerce strategy. VTEX helps customers achieve faster time-to-market, reach their customers across any channel, and uncover new areas of growth.
ZeroLight SpotLight Suite
The ZeroLight SpotLight Suite is a cloud-based platform that brands, agencies, and dealers use to customize sales and marketing to each shopper. SpotLight users create personalized sales materials with visual content production informed by the car models that shoppers build with ZeroLight’s Palette and Palette+ configurators.
WirelessCar Automated Contact Center
Captures vehicle data and integrates that information into an automated contact center from start to finish. The solution uses Amazon Connect, an easy-to-use omnichannel cloud contact center, and Machine Learning on AWS.
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