Digital Customer Engagement

Build an end-to-end customer experience journey from mobile to the showroom using digital innovation and personalization to develop new and relevant customer touchpoints for the brand

Increase always-on brand interaction across the automotive customer journey through personalized and engaging digital experiences.
With the rise of on-demand content, automotive brands need a way to better understand customer behavior and offer relevant, personalized experiences based on their lifestyle. AWS helps automotive companies develop and maintain ongoing customer relationships with tools for evaluating campaign effectiveness, tracking attribution, adjusting tactics in real time, and more.


Discover customer lifestyle and in-market behaviors
Improve your marketing efficiency using AWS to deliver personalized marketing content, engaging digital experiences, and real-time data analysis and recommendations.
Increase customer conversion using analytics and engagement tools by making intelligent recommendations
Choose from an unmatched breadth of purpose-built services to track billions of advertising and marketing events per day, unify known and unknown customer identities from views to purchases, and visualize results.
Draw insights from big data
Quickly and easily manage data on a massive scale with low latency and use AI to better understand, engage, and acquire customers through personalized marketing.
Render content on demand from the cloud
Feed global marketing engines with high-quality assets that are cloud-based and distributed on demand in real time.

Digital Customer Engagement solutions and services

AWS offers solutions and services purpose-built for the automotive industry. Create relevant, personalized customer experiences with AWS Digital Customer Engagement solutions.

Amazon Connect icon

Amazon Connect

Amazon Connect provides superior customer service at a lower cost with an easy-to-use omnichannel cloud contact center. Set up a contact center in minutes that can scale to support millions of customers.

Learn more »
ZeroLight SpotLight Suite icon

ZeroLight SpotLight Suite

The ZeroLight SpotLight Suite is a cloud-based platform that brands, agencies, and dealers use to customize sales and marketing to each shopper. SpotLight users create personalized sales materials with visual content production informed by the car models that shoppers build with ZeroLight’s Palette and Palette+ configurators.

Learn more »
WirelessCar Automated Contact Center icon

WirelessCar Automated Contact Center

Captures vehicle data and integrates that information into an automated contact center from start to finish. The solution uses Amazon Connect, an easy-to-use omnichannel cloud contact center, and Machine Learning on AWS.

Learn more »
Epic Games Unreal Engine icon

Epic Games Unreal Engine

Epic Games Unreal Engine is an open source, creation engine offering photoreal rendering, animation, physics, and AI. Show visualizations and designs for every option in the catalog, take customers on a VR test drive, or iterate on high-fidelity designs, all in the same place.

Learn more »

AWS services

AWS Elastic Beanstalk is an easy-to-use service for deploying and scaling web applications and services developed with Java, .NET, PHP, Node.js, Python, Ruby, Go, and Docker on familiar servers such as Apache, Nginx, Passenger, and IIS.
Amazon Lex is a fully managed artificial intelligence (AI) service with advanced natural language models for building conversational interfaces into applications.
Amazon SageMaker helps data scientists and developers to prepare, build, train, and deploy high-quality machine learning (ML) models quickly by bringing together a broad set of capabilities purpose-built for ML.
Amazon Polly is a service that turns text into lifelike speech, allowing you to create applications that talk, and build entirely new categories of speech-enabled products.
AWS Data Exchange makes it easy to find, subscribe to, and use third-party data in the cloud.
Amazon DynamoDB is a fully managed, serverless, key-value NoSQL database designed to run high-performance applications at any scale.
Amazon CloudFront is a content delivery network (CDN) service built for high performance, security, and developer convenience.
Amazon Neptune is a fast, reliable, fully managed graph database service that makes it easy to build and run applications.
Amazon Neptune is a fast, reliable, fully managed graph database service that makes it easy to build and run applications.
Amazon Cognito lets you add user sign-up, sign-in, and access control to your web and mobile apps quickly and easily.
QuickSight lets you easily create and publish interactive BI dashboards as well as receive answers in seconds through natural language queries.
Amazon Redshift uses SQL to analyze structured and semi-structured data across data warehouses, operational databases, and data lakes, using AWS-designed hardware and ML to deliver the best price performance at any scale.

Customer stories

Learn how leading automotive companies are transforming their businesses with AWS Digital Customer Engagement solutions.

Formula 1 logo

Formula 1 improves the fan experience with AWS

F1 Insights powered by AWS transforms the fan experience before, during, and after each race. By using distinct data points to inform each insight, F1 helps fans understand how drivers make split-second decisions and how teams devise and implement race strategies in real time that impact the outcome of a race.

Learn more »
BMW Group logo

BMW Group Uses AWS-Based Data Lake to Unlock the Power of Data

BMW Group uses a data lake to improve customer insights.

Read the case study »

Cox Automotive logo

Cox Automotive Builds an Identity Graph on AWS for Post-Cookie Personalization

Cox Automotive scales digital personalization using an identity graph powered by Amazon Neptune.

Watch the video »

Lucid Motors logo

Lucid Motors and ZeroLight Host Virtual Car Launch on AWS, See 46% Higher Conversion Rate

Though other launches are lucky to see a 10 percent conversion for reservations, Lucid Motors saw 17 percent through the configurator.

Read the case study »

Audi logo

Audi Launches European Online Vehicle Reservation in 6 Weeks by Building on AWS

The solution saves Audi 70 percent in costs per month over previous solutions, supports scaling on demand, and is simple to transfer to other sites.

Read the case study »

Innovate with key industry partners

Engage with a global community of AWS Partners who have demonstrated technical expertise and customer success in building solutions on AWS.


Sales Investment Predictive Modeling thumbnail
Use Case

Sales Investment Predictive Modeling

Sales Investment Predictive Modeling gives automakers, CFOs, CMOs, and sales finance teams data-driven insights and confidence to make incentive decisions down to the individual vehicle, configuration, region, and type of customer level to improve profitability.

Learn more »

AWS and Salesforce logo lockup
Use Case

AWS and Salesforce

AWS and Salesforce transform telephony infrastructures to be powered by the cloud. Combining smart workflows and an intelligent contact center makes for a better customer experience.

Learn more »

Treasure Data logo
Use Case

Connected Consumer 360 and the Customer Journey

Connected Consumer 360 and the Customer Journey extends beyond the single view of the customer by using graph technologies to expose hidden, blind and unobvious connections and data relationships leading to deeper and broader customer knowledge and insight. Learn more about how we work with Treasure Data.

Learn more »

VTEX logo
AWS Marketplace Highlight

VTEX Commerce Suite Enterprise

VTEX Commerce Suite Enterprise is a digital commerce platform for brands and retailers looking to build a future-proof digital commerce strategy. VTEX helps customers achieve faster time-to-market, reach their customers across any channel, and uncover new areas of growth.

Learn more »

Get started

Automotive companies of all types and sizes—from global automakers to startups—rely on AWS. Contact our experts and start your own journey to the cloud today.
AWS for Automotive icon