Build an end-to-end customer experience journey from mobile to the showroom using digital innovation and personalization to develop new and relevant customer touchpoints for the brand
Benefits
Digital Customer Engagement solutions and services
AWS offers solutions and services purpose-built for the automotive industry. Create relevant, personalized customer experiences with AWS Digital Customer Engagement solutions.
Featured solutions
Amazon Connect
Amazon Connect provides superior customer service at a lower cost with an easy-to-use omnichannel cloud contact center. Set up a contact center in minutes that can scale to support millions of customers.
ZeroLight SpotLight Suite
The ZeroLight SpotLight Suite is a cloud-based platform that brands, agencies, and dealers use to customize sales and marketing to each shopper. SpotLight users create personalized sales materials with visual content production informed by the car models that shoppers build with ZeroLight’s Palette and Palette+ configurators.
WirelessCar Automated Contact Center
Captures vehicle data and integrates that information into an automated contact center from start to finish. The solution uses Amazon Connect, an easy-to-use omnichannel cloud contact center, and Machine Learning on AWS.
Epic Games Unreal Engine
Epic Games Unreal Engine is an open source, creation engine offering photoreal rendering, animation, physics, and AI. Show visualizations and designs for every option in the catalog, take customers on a VR test drive, or iterate on high-fidelity designs, all in the same place.
AWS services
Customer stories
Learn how leading automotive companies are transforming their businesses with AWS Digital Customer Engagement solutions.
Formula 1 improves the fan experience with AWS
F1 Insights powered by AWS transforms the fan experience before, during, and after each race. By using distinct data points to inform each insight, F1 helps fans understand how drivers make split-second decisions and how teams devise and implement race strategies in real time that impact the outcome of a race.
BMW Group Uses AWS-Based Data Lake to Unlock the Power of Data
BMW Group uses a data lake to improve customer insights.
Cox Automotive Builds an Identity Graph on AWS for Post-Cookie Personalization
Cox Automotive scales digital personalization using an identity graph powered by Amazon Neptune.
Lucid Motors and ZeroLight Host Virtual Car Launch on AWS, See 46% Higher Conversion Rate
Though other launches are lucky to see a 10 percent conversion for reservations, Lucid Motors saw 17 percent through the configurator.
Audi Launches European Online Vehicle Reservation in 6 Weeks by Building on AWS
The solution saves Audi 70 percent in costs per month over previous solutions, supports scaling on demand, and is simple to transfer to other sites.
Innovate with key industry partners
Engage with a global community of AWS Partners who have demonstrated technical expertise and customer success in building solutions on AWS.
Resources
Sales Investment Predictive Modeling
Sales Investment Predictive Modeling gives automakers, CFOs, CMOs, and sales finance teams data-driven insights and confidence to make incentive decisions down to the individual vehicle, configuration, region, and type of customer level to improve profitability.
AWS and Salesforce
AWS and Salesforce transform telephony infrastructures to be powered by the cloud. Combining smart workflows and an intelligent contact center makes for a better customer experience.
Connected Consumer 360 and the Customer Journey
Connected Consumer 360 and the Customer Journey extends beyond the single view of the customer by using graph technologies to expose hidden, blind and unobvious connections and data relationships leading to deeper and broader customer knowledge and insight. Learn more about how we work with Treasure Data.
VTEX Commerce Suite Enterprise
VTEX Commerce Suite Enterprise is a digital commerce platform for brands and retailers looking to build a future-proof digital commerce strategy. VTEX helps customers achieve faster time-to-market, reach their customers across any channel, and uncover new areas of growth.
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