Build personalized products and campaigns with generative AI
Discover how you can develop consumer products and marketing campaign applications with Amazon Bedrock
Custom products and campaign assets
Empower your customers to create personalized products that reflect their unique preferences and personality. Then effortlessly create personalized campaign assets that authentically connect your product with your target audience. The Fragrance Lab brings this to life, built with Amazon Bedrock and Nova foundation models.
1. Create personalized products
Discover a new approach to product personalization with Amazon Nova 2 Sonic, where natural conversations transform into uniquely curated items for your customers. Through simple voice interactions, customers share their stories, preferences, and personality traits, while Amazon Nova 2 Pro intelligently converts these conversations into perfectly tailored products.
Step into The Fragrance Lab, where this comes to life through the art of perfumery. As customers express their preferences through natural conversation, The Fragrance Lab curates fragrance notes - from rich base notes to ethereal top notes. A master perfumer then crafts these selections into a signature scent, creating a truly personal fragrance that reflects each individual's unique character and story.
2. Accelerate campaign asset development
Transform personalized products into compelling visual narratives with gen AI enabled image generation. Create campaign assets to capture product's unique character.
For The Fragrance Lab, this means turning the signature scent into an immersive visual experience. Each fragrance's distinct personality - whether it's a mysterious amber accord or a bright citrus blend - is artfully translated into stunning imagery and dynamic videos. Adjust the visual tone from deep, contemplative moods to light, effervescent scenes, ensuring every visual element authentically represents your custom fragrance story.
Creative assets generated with The Fragrance Lab
Built with AWS generative AI
Discover how to unlock creative possibilities and experiences with AWS AI solutions for advertising and retail
Amazon Bedrock is the easiest way to build and scale generative AI application. It powers The Fragrance Lab and enables the advanced AI features that make the personalized fragrance and marketing asset creation possible. Amazon Bedrock offers a choice of leading models, including Amazon Nova Pro, Nova Sonic, Nova Canvas, and Nova Reel.
Amazon Nova Sonic engages in natural conversations with customers to understand their personality and preferences. It analyzes these conversations to extract keywords that inform the selection of fragrance notes for custom perfume creation.
Amazon Nova Pro serves as the primary model that powers The Fragrance Lab experience, enabling both fragrance creation and marketing asset generation. Built on Amazon Bedrock, it integrates multiple AI capabilities to deliver a comprehensive personalized experience.
Resources to get started with Amazon Bedrock
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