Introducing Amazon Nova Forge: Build your own frontier models using Nova

Organizations are rapidly expanding their use of generative AI across all parts of the business. Applications requiring deep domain expertise or specific business context need models that truly understand their proprietary knowledge, workflows, and unique requirements.

While techniques like prompt engineering and Retrieval Augmented Generation (RAG) work well for many use cases, they have fundamental limitations when it comes to embedding specialized knowledge into a model’s core understanding. Supervised fine-tuning and reinforcement learning help in customizing the model, but they operate too late in the development lifecycle, layering modifications on top of models that are a fully trained, and therefore difficult to steer to specific domains of interest.

When organizations attempt deeper customization through Continued Pre-Training (CPT) using only their proprietary data, they often encounter catastrophic forgetting, where models lose their foundational capabilities as they learn new content. At the same time, the data, compute, and cost needed for training a model from scratch are still a prohibitive barrier for most organizations.

Today, we’re introducing Amazon Nova Forge, a new service to build your own frontier models using Nova. Nova Forge customers can start their development from early model checkpoints, blend their datasets with Amazon Nova-curated training data, and host their custom models securely on AWS. Nova Forge is the easiest and most cost-effective way to build your own frontier model.

Use cases and applications
Nova Forge is designed for organizations with access to proprietary or industry-specific data who want to build AI that truly understands their domain. This includes:

• Manufacturing and automation – Building models that understand specialized processes, equipment data, and industry-specific workflows
• Research and development – Creating models trained on proprietary research data and domain-specific knowledge
• Content and media – Developing models that understand brand voice, content standards, and specific moderation requirements
• Specialized industries – Training models on industry-specific terminology, regulations, and best practices

Depending on the specific use cases, Nova Forge can be used to add differentiated capabilities, enhance task-specific accuracy, reduce costs, and lower latency.

How Nova Forge works
Nova Forge addresses the limitations of current customization approaches by allowing you to start model development from early checkpoints across pre-training, mid-training, and post-training phases. You can blend your proprietary data with Amazon Nova-curated data throughout all training phases, running training using proven recipes on Amazon SageMaker AI fully managed infrastructure. This data mixing approach significantly reduces catastrophic forgetting compared to training with raw data alone, helping preserve foundational skills—including core intelligence, general instruction following capabilities, and safety benefits—while incorporating your specialized knowledge.

Nova Forge provides the ability to use reward functions in your own environment for reinforcement learning (RL). This allows the model to learn from feedback generated in environments that are representative of your use cases. Beyond single-step evaluations, you can also use your own orchestrator to manage multi-turn rollouts, enabling RL training for complex agent workflows and sequential decision-making tasks. Whether you’re using chemistry tools to score molecular designs, or robotics simulations that reward efficient task completion and penalize collisions, you can connect your proprietary environments directly.

You can also take advantage of the built-in responsible AI toolkit available in Nova Forge to configure the safety and content moderation settings of your model. You can adjust settings to meet your specific business needs in areas like safety, security, and handling of sensitive content.

Getting started with Nova Forge
Nova Forge integrates seamlessly with your existing AWS workflows. You can use the familiar tools and infrastructure in Amazon SageMaker AI to run your training, then import your custom Nova models as private models on Amazon Bedrock. This gives you the same security, consistent APIs, and broader AWS integrations as any model in Amazon Bedrock.

In Amazon SageMaker Studio, you can now build your frontier model with Amazon Nova.

To start building the model, choose which checkpoint to use: pre-trained, mid-trained, or post-trained. You can also upload your dataset here or use existing datasets.

You can blend your training data by mixing in curated datasets provided by Nova. These datasets, categorized by domain, can help your model to preserve general performance and prevent overfitting or catastrophic forgetting.

Optionally, you can choose to use Reinforcement Fine-Tuning (RFT) to improve factual accuracy and reduce hallucinations in specific domains.

When training completes, import the model into Amazon Bedrock and start using it in your applications.

Things to know
Amazon Nova Forge is available in the US East (N. Virginia) AWS Region. The program includes access to multiple Nova model checkpoints, training recipes to mix proprietary data with Amazon Nova-curated training data, proven training recipes, and integration with Amazon SageMaker AI and Amazon Bedrock.

Learn more in the Amazon Nova User Guide and explore Nova Forge from the Amazon SageMaker AI console.

Organizations interested in expert assistance can also reach out to our Generative AI Innovation Center for additional support with their model development initiatives.

— Danilo