Migrate to AWS database and analytics services

Modern cloud-based applications and analytics systems must be globally available, operate with microsecond to millisecond latency, handle millions of requests per second, operate with zero downtime, cost only what is needed, and be managed efficiently. AWS offers a range of purpose-built database and analytics services to help customers meet these needs.

Database Freedom is a unique program designed to assist customers with their migration to AWS database and analytics services by offering technical advice, migration support, and financial assistance. In addition, the program supports the use of AWS Database Migration Service (DMS) and AWS Schema Conversion Tool (SCT) to help customers analyze and migrate their databases quickly and securely.

re:Invent 2018 Keynote



We offer qualifying customers advice on application architecture, migration strategies, program management, and employee training that is customized for their technology landscape and migration goals. We also support proof-of-concepts to demonstrate the feasibility of a migration.


We offer migration assistance through Amazon Database Migration Accelerator, AWS Professional Services, or our network of Database Freedom Partners. These teams and organizations specialize in a range of database and analytics technologies, and bring a wealth of experience acquired by migrating thousands of databases, applications, and data warehouses to AWS. We also offer service credits to minimize the financial impact of the migration. 



Verizon is migrating over 1,000 business-critical applications and database backend systems to AWS inlcuding the migration of production databases to Amazon Aurora.

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In less than 18 months, Samsung Electronics migrated its global Samsung Account data to Amazon Aurora, a MySQL- and PostgreSQL-compatible relational database built for the cloud. This migration from Oracle resulted in a profound cost reduction as Samsung was able to free itself from the restrictive licensing costs of the on-premises legacy database.


By migrating from Microsoft SQL Server to Amazon Aurora, Ryanair is now able to run one of the largest email campaigns in Europe with higher performance at a fraction of the cost, sending out 22 million emails daily to customers.


Intuit migrated from Microsoft SQL Server to Amazon Redshift to reduce data-processing timelines and get insights to decision makers faster and more frequently.



DBF migration partners

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DBF license partners

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Brent Bigonger from Amazon Fulfillment Technologies talks about how Amazon converted 700 Oracle databases and all its inventory management applications and technologies from Oracle to Aurora PostgreSQL. These applications control all fulfillment centers that ship every purchase made on Amazon.com.


In this session you will learn from Aaron Carerras, Senior Data Architect at FINRA, the approach FINRA has used to migrate their databases to Amazon RDS for PostgreSQL. As a financial regulator, FINRA has strict uptime SLAs and data security requirements and will be using RDS to meet them. The Financial Industry Regulatory Authority (FINRA) is one of the largest independent securities regulators in the United States, tracking up to 75 billion stock market events per day.

Rick Houlihan, Principal TPM, explores DynamoDB capabilities and benefits in detail and discusses how to get the most out of your DynamoDB database. We go over schema design best practices with DynamoDB across multiple use cases, including gaming, AdTech, IoT, and others. We also explore designing efficient indexes, scanning, and querying, and go into detail on a number of recently released features, including JSON document support, Streams, and more.

Step 1 - Sign up for an AWS account

Instantly get access to AWS Free Tier.


Migrate your databases quickly & securely using AWS Database Migration Service.