Enhance customer experience with personalization

Analyze customer data and interactions to understand preferences and intent, enabling contextualized recommendations and storytelling to foster deeper relationships and capture attention.

String together a unified customer experience across multiple touchpoints, seamlessly adapting messaging and offers regardless of device or channel.

Access leading FMs from Amazon Bedrock that are pretrained on large data sets, or securely fine-tune them with your own proprietary data to create differentiated customer experiences.

Identify patterns and trends that can inform marketing strategy. Save time on creating audiences and allow generative AI to identify unique segments with traits that get overlooked in existing customer data.

Intelligently re-rank item or content recommendations to drive tangible business objectives such as revenue, upsell and cross-sell opportunities, new items, and time spend on a site.

Leverage large language models (LLMs) to instantly generate products, content, promotions, and articles most aligned to an individual’s evolving tastes.

Enable conversational search that can understand contextual queries, ask clarifying questions, and provide relevant, predictive search suggestions in an intuitive back-and-forth dialogue, adapting the browsing experience to each user’s interaction.

Unlock valuable information trapped in item descriptions, reviews, or other unstructured data to increase relevancy and engagement.