Buy with AWS

Solution discovery and procurement experiences on AWS Partner websites, powered by AWS Marketplace
Log in and access onboarding guide
Overview
Benefits
Use cases
Get started
FAQs

Accelerate purchases on your website

Help customers discover products available in AWS Marketplace, on your website. Showcase your AWS Marketplace listings, create custom storefronts, and display products you’re authorized to resell. Deliver a streamlined and co-branded purchasing experience to your customers.

See benefits for buyers

Benefits for AWS Partners

Buy with AWS extends the benefits of selling in AWS Marketplace to your website

Accelerate the path-to-purchase

"Buy with AWS" buttons on your website give customers the ability to quickly make purchases using their AWS accounts. Deliver a streamlined, co-branded, and familiar purchasing experience to customers through AWS Marketplace.

Track conversion performance

Access metrics to track clicks on Buy with AWS buttons, abandons, and conversions from your website. Use data to make improvements and optimize your experience for driving conversions.

Manage listings without additional effort

Extend the discovery and procurement benefits of AWS Marketplace to customers through your website, while using existing processes in AWS Marketplace to manage your listings, disbursements, and insights, without additional effort

Popular use cases for all AWS Partner types

Buyers seek up-to-date, reliable, and detailed information about the products they are looking to buy. It can be difficult to create and manage this information on your website for every product you sell or resell in AWS Marketplace, especially for Channel Partners and distributors. To help you save time and costs while also providing customers a seamless search and discovery experience on your website, you can integrate with the AWS Marketplace catalog to display product details using the AWS Marketplace Discovery API.

Accelerate the path-to-purchase by adding “Buy with AWS” and “Try free with AWS” buttons to your website. Allow customers to subscribe to your AWS Marketplace products using their AWS accounts on co-branded procurement pages. These procurement pages include a breadcrumb trail and a cancel button, allowing customers to easily navigate back to your website.

Do you maintain a catalog of offerings on your website for customers? Use the AWS Marketplace Discovery API to automatically retrieve and display products from AWS Marketplace that you sell or are authorized to resell.

Showcase AWS Marketplace listings you’re authorized to resell. Design curated storefronts utilizing the AWS Marketplace catalog, and enable your customers to search curated product listings from AWS Marketplace on your website, filter products, and request custom pricing.

Get started

Review eligibility criteria, access onboarding documentation, and start building Buy with AWS experiences for your customers
1

Register as an AWS Marketplace seller or reseller

To participate, you will need to be a seller or authorized reseller of at least one software as a service (SaaS) product listing in AWS Marketplace.

Become an AWS Marketplace seller or reseller

2

Review the onboarding guide in the AWS Marketplace Management Portal (AMMP)

Learn about the Buy with AWS workflow, how to configure your procurement pages, and access the AWS creative and messaging guide for co-branding your Buy with AWS experience. Add Buy with AWS call-to-action buttons to your website.

Log in to AMMP and access the onboarding guide

3

Explore what you can build using AWS Marketplace integrations

Save time and costs by integrating with the AWS Marketplace catalog to power search and discovery experiences on your website for customers. Request access to the AWS Marketplace Discovery API and start building.

Review documentation and request access

Page topics

Buy with AWS FAQs
6

Buy with AWS FAQs

Buy with AWS allows customers to discover and purchase software available in AWS Marketplace from AWS Partners’ websites. By using Buy with AWS, you can offer customers the flexibility to explore and procure software solutions using their AWS accounts from your website, streamlining the purchasing process and accelerating time-to-value. Post-purchase, customers can manage subscriptions in AWS Marketplace, take advantage of centralized AWS billing, and leverage cost optimization tools.

By adding Buy with AWS buttons to your website, you can give customers the ability to subscribe to free trials, make purchases, and access custom pricing using their existing AWS accounts. This can help enhance the customer experience on your website and accelerate the path-to-purchase. Additionally, you will gain access to a new co-branded procurement page and customer insights to help them track Buy with AWS performance and optimize your offerings.

To get stared, visit the AWS Marketplace Management Portal and download the Buy with AWS onboarding guide. Follow the instructions in the onboarding guide for a self-service experience.

No. Buy with AWS does not change your invoice, billing, or payments within AWS.

To get answers to questions about the Buy with AWS, reach out to your AWS Marketplace contact. If you don't have an AWS Marketplace contact or if you don't know who your contact is, submit a support inquiry to the AWS Marketplace Seller Operations team using Commercial Marketplace > Buy with AWS.

To offer Buy with AWS on your website, there is no added cost. The standard AWS Marketplace listing fees apply as listed in the AWS Marketplace Seller Guide.