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Automate your workflows

Optimize cloud workflows with cutting-edge automation capabilities for AWS Partner Central and AWS Marketplace
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Unlocking automation

Automate your sales workflows

Streamline your workflows on AWS Partner Central and AWS Marketplace to boost efficiency. Free up resources to focus on what matters the most to your business.

Integrate workflows with your CRM

Integrate AWS workflows into your native CRM and other tools, improving operational efficiency. Manage your workflows from a single pane of glass, leveraging AWS at scale.

Build storefronts of your own

Design storefronts utilizing AWS Marketplace catalog and capabilities. Proactively manage customer experiences on interfaces of your own, strengthening governance.

Build with APIs

Page Topics

Listing workflows Sales workflows Notification workflows Post-sales workflows

Listing workflows

Automate workflows to create, update, view, list, and sort product listings in AWS Marketplace.

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Automate workflows to enable Quick Launch for your SaaS products in AWS Marketplace. Quick Launch simplifies and reduces the time, resources, and steps required to configure, deploy, and launch products.

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Automate workflows to create storefronts of your own using the AWS Marketplace catalog and capabilities.

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Sales workflows

Automate workflows to create and manage co-selling opportunities and synchronize them between your CRM and AWS Partner Central. An opportunity is a qualified lead with a higher conversion likelihood.

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Automate workflows to manage opportunities that are referrred to you by AWS sales team.

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Automate workflows to manage opportunity updates throughout the opportunity lifecycle in AWS Partner Central.

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Automate workflows to associate or disassociate opportunities with Partner solutions, AWS Products, and AWS Marketplace offers throughout the opportunity lifecycle.

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Automate workflows to create a private offer in AWS Marketplace. While the product describes what is being sold, the offer describes the terms and rules around how this product can be purchased and consumed.

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Automate workflows to create a Channel Partner Private Offer (CPPO) in AWS Marketplace. A CPPO allows channel partners to resell independent software vendors' (ISVs) products in AWS Marketplace.

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Notification workflows

Automate real-time notifications about changes in the status or details of opportunities. These notifications are useful for keeping your systems in sync with AWS Partner Central, ensuring timely responses and updates.

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Automate timely notifications related to your AWS Marketplace products. These notifications can relate to private offers, requests for professional services product, and recurring scan reminders.

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Post-sales workflows

Automate workflows to manage your agreements in AWS Marketplace, including listing, searching, and filtering agreements.

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Automate workflows to determine the entitlement of a customer to a given product. An entitlement represents capacity in a product owned by the customer. For example, a customer might own some number of users or seats in an SaaS application or some amount of data capacity in a multi-tenant database.

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Automate workflows to submit usage data for your customers for products you sell in AWS Marketplace, where usage is tracked in your systems.

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APIs in action

Mike Lee, Senior Product Manager at RedHat

“With AWS Marketplace APIs, we are able to create private offers in under a minute…ensuring top-notch service for customers…”

Vasanti Patil, Chief Technology Officer at Cognosys

“With 600+ products, inventory updates took 90–120 days; AWS Marketplace Catalog API has brought it down to 18–24 mins.”

JB McGinnis, AWS Alliance Lead US at Deloitte

"AWS Marketplace APIs allows us to automate, and scale adoption on a global level, increasing operational efficiencies up to 50%.”

Frequently asked questions

To get started, identify use-cases that you want to automate and go through the API documentation to complete your integration.

APIs enable you to automate the actions you perform through a browser. The APIs can be plugged into the applications of your choice, enabling seamless workflows for your business.

For AWS Marketplace APIs, submit a request here. For AWS Partner Central APIs, submit a request here.

Accelerate with integrators

  • Clazar

    Clazar offers a comprehensive platform to automate AWS cloud sales operations for ISVs. It streamlines the quote-to-cash process, enhances sales pipeline visibility, and facilitates co-selling with AWS. With intelligent automation, CRM integrations, flexible APIs, and deep expertise, Clazar empowers ISVs to convert opportunities into revenue efficiently and seamlessly.

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  • Feenix.ai

    Feenix.ai empowers AWS Sellers and Partners to effortlessly manage their AWS Marketplace listings and transactions with a no-code, intuitive platform. From streamlined pay-as-you-go listings and private offer management to CRM integration and branded storefronts reporting, Feenix.ai simplifies operations, accelerates go-to-market strategies, and drives growth through actionable insights and automation.

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  • Labra

    The Labra Platform simplifies AWS Marketplace and Co-sell for vendors, driving faster revenue growth through automation and efficient CRM - ACE integration. By removing manual overhead in Co-selling and optimizing marketplace operations, Labra helps sellers streamline their go-to-market strategy, scale SalesOps, and collaborate effectively with AWS, achieving success more efficiently.

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  • Spektra Systems

    Spektra Systems empowers AWS Marketplace sellers to accelerate revenue growth by automating marketplace listings, transactions, private offers, and co-sell processes. Spektra's SaaSify AWS ACE Connector seamlessly integrates your CRM (Salesforce, HubSpot, etc.) with AWS ACE, streamlining opportunity sharing and management, eliminating manual data entry, and empowering your sales teams.

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  • Suger

    Suger simplifies cloud marketplace GTM for AWS sellers and partners, accelerating listings, scaling co-sell efforts, and automating transactions. As an API-driven platform, Suger empowers businesses to go live faster, maximize revenue opportunities, and leverage comprehensive analytics for strategic growth. Trusted by leading brands, Suger drives faster time-to-value on AWS Marketplace.

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  • Tackle

    Tackle empowers ISVs to integrate with AWS Marketplace, unlocking new sales channels, driving growth, and maximizing revenue. With Tackle’s APIs, ISVs can automate revenue operations and product provisioning, enabling faster transactions, streamlined workflows, and enhanced customer experiences, all while fully leveraging AWS Marketplace for business growth.

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  • Workspan

    WorkSpan is a SaaS platform that automates your co-sell business with AWS, streamlines opportunity and referral sharing, offers real-time pipeline tracking and insights. It also integrates AWS Marketplace with your CRM, simplifying private offer management for efficient deal creation and unified operations from inside your CRM.

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