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Automations

Automate your workflows

Optimize cloud workflows with cutting-edge automation capabilities for AWS Partner Central and AWS Marketplace

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Unlocking automation

Automate your sales workflows

Streamline your workflows on AWS Partner Central and AWS Marketplace to boost efficiency. Free up resources to focus on what matters the most to your business.

Integrate workflows with your CRM

Integrate AWS workflows into your native CRM and other tools, improving operational efficiency. Manage your workflows from a single pane of glass, leveraging AWS at scale.

Build storefronts of your own

Design storefronts utilizing AWS Marketplace catalog and capabilities. Proactively manage customer experiences on interfaces of your own, reinforcing your brand identity.

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Build with APIs

Design custom workflows and enjoy more control, flexibility, and scalability with our APIs

Plug-and-play connector

Leverage our pre-built connector to integrate your existing sales workflows with AWS workflows

Accelerate with integrators

Explore faster go-to-market and leverage value-added features built with our APIs by integrators

Build with APIs

Listing workflows

Managing product listings in AWS Marketplace

Automate workflows to create, update, view, list, and sort product listings in AWS Marketplace.

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Enabling SaaS Quick Launch experience in AWS Marketplace

Automate workflows to enable Quick Launch for your SaaS products in AWS Marketplace. Quick Launch simplifies and reduces the time, resources, and steps required to configure, deploy, and launch products.

Building a storefront with AWS Marketplace capabilities

Automate workflows to create storefronts of your own using the AWS Marketplace catalog and capabilities.

Sales workflows

Working with your opportunities in AWS Partner Central

Automate workflows to create and manage co-selling opportunities and synchronize them between your CRM and AWS Partner Central. An opportunity is a qualified lead with a higher conversion likelihood.

Working with opportunities from AWS in AWS Partner Central

Automate workflows to manage opportunities that are referrred to you by AWS sales team.

Working with opportunity updates in AWS Partner Central

Automate workflows to manage opportunity updates throughout the opportunity lifecycle in AWS Partner Central.

Associating, disassociating and assigning opportunities in AWS Partner Central

Automate workflows to associate or disassociate opportunities with Partner solutions, AWS Products, and AWS Marketplace offers throughout the opportunity lifecycle.

Creating private offers in AWS Marketplace

Automate workflows to create a private offer in AWS Marketplace. While the product describes what is being sold, the offer describes the terms and rules around how this product can be purchased and consumed.

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Creating Channel Partner Private Offers in AWS Marketplace

Automate workflows to create a Channel Partner Private Offer (CPPO) in AWS Marketplace. A CPPO allows channel partners to resell independent software vendors' (ISVs) products in AWS Marketplace.

Notification workflows

Configuring notifications in AWS Partner Central

Automate real-time notifications about changes in the status or details of opportunities. These notifications are useful for keeping your systems in sync with AWS Partner Central, ensuring timely responses and updates.

Configuring notifications in AWS Marketplace

Automate timely notifications related to your AWS Marketplace products. These notifications can relate to private offers, requests for professional services product, and recurring scan reminders.

Post-sales workflows

Managing your agreements in AWS Marketplace

Automate workflows to manage your agreements in AWS Marketplace, including listing, searching, and filtering agreements.

Determining customer entitlements in AWS Marketplace

Automate workflows to determine the entitlement of a customer to a given product. An entitlement represents capacity in a product owned by the customer. For example, a customer might own some number of users or seats in an SaaS application or some amount of data capacity in a multi-tenant database.

Submitting usage data for your customers in AWS Marketplace

Automate workflows to submit usage data for your customers for products you sell in AWS Marketplace, where usage is tracked in your systems.

Success stories

Starburst Accelerates AWS Co-Selling with Tackle ACE CRM Integration

Outsystems achieves 60% co-sell win rate with ACE CRM Integration

IBM Reduces the Co-Selling Lifecycle by 90% and Boosts Sales Opportunities with AWS by 117% with ACE CRM Integration Using Labra Platform

Honeycomb doubles AWS Opportunity Submissions in 11 Days with Clazar ACE CRM integration

APIs in action

Mike Lee, Senior Product Manager at RedHat

“With AWS Marketplace APIs, we are able to create private offers in under a minute…ensuring top-notch service for customers…”

Vasanti Patil, Chief Technology Officer at Cognosys

“With 600+ products, inventory updates took 90–120 days; AWS Marketplace Catalog API has brought it down to 18–24 mins.”

JB McGinnis, AWS Alliance Lead US at Deloitte

"AWS Marketplace APIs allows us to automate, and scale adoption on a global level, increasing operational efficiencies up to 50%.”