Tag: AWS Partner Experience Transformation

Thank you for joining us in Las Vegas for AWS re:Invent 2023. We hope you enjoyed all of the educational content and big announcements. If you missed anything or just want to recap, we have rounded up the most relevant launches and program updates available for the AWS Partner and AWS Marketplace communities, including the AWS Partner Keynote with Ruba Borno, which showcased how AWS is improving the partner experience to guide partners to higher-value opportunities and longer-term success.

This post covers 10 enhancements we’re rolling out across our AWS Partner programs and services to drive partners to new heights of productivity and profitability. Announced at AWS re:Invent 2023, these enhancements are aimed at providing you more relevant and prescriptive guidance, where you need it, in a consistent and predictable manner. Learn how we’re ensuring that AWS Marketplace and partner programs provide demonstrated pathways to success—helping you drive greater customer value and profitability.

We have seen more and more customers procuring third-party software and professional services through trusted Channel Partners on AWS Marketplace. This, in turn, has led to Channel Partners accelerating business opportunities through AWS Marketplace. This post walks through the benefits Channel Partners like Presidio are realizing from AWS Marketplace, and highlights innovations that are leading to more momentum for all Channel Partners.

AWS built-in partner solutions integrate automatically with AWS foundational services to simplify and streamline the deployment experience. Available in AWS Marketplace, AWS built-in partner solutions are designed to automate, configure, and scale across multi-account environments following AWS best practices. This helps customers achieve business goals for faster growth and scale, all while increasing security posture by leveraging cloud foundational domains.

We’re excited to announce self-service enhancements to AWS Partner Central to help you drive efficiencies, use data insights, and reach new customers with AWS Marketplace integration. Key enhancements include a self-guided partner journey with automated tasks, account and product linking across AWS Marketplace and Partner Central, a new co-sell experience with APN Customer Engagements (ACE), and more.

AWS customers are accelerating their digital transformation, simplifying procurement, and optimizing costs by using AWS Marketplace to discover, procure, provision, and manage third-party software, data, and services all in one place. Explore some of the reasons customers choose to finance AWS Marketplace purchases, how financing works, and how AWS Marketplace Customer Financing can help customers and AWS Partners get started with financing.

Channel Partners are increasingly transacting through AWS Marketplace to deliver greater value to their customers, with benefits like simplified procurement and consolidated billing. As a result, preferred Channel Partners are experiencing benefits like accelerated deal closure, expanded reach, and optimized costs. Learn how AWS is investing in an enhanced AWS Marketplace experience, and how Channel Partners can build on AWS to expand their customer reach and accelerate sales.

With AWS Marketplace, customers can leverage preferred Channel Partners to provide added value, such as professional services, implementation support, financing, and more. This post shares some of the benefits seen by AWS customers when using AWS Marketplace as their procurement vehicle, and how skilled Channel Partners are adding additional value to drive procurement success. The expertise of Channel Partners helps maximize cost savings, simplify procurement, and accelerate innovation through added value.

At AWS, we’re at the forefront of an exciting transformation to drive our partners to new heights of productivity and profitability. Whether you want to reach new customers, sell alongside AWS sellers, or accelerate sales through AWS Marketplace, this transformation expands your opportunities every stage of your journey. In this post, we share key enhancements we’re making over the next six months to deepen your expertise and broaden the value across your business models.

Customers are increasingly purchasing software and services in AWS Marketplace to take advantage of added efficiencies, cost savings, and flexible payment and terms. As we continue to transform the AWS Partner experience, we’re focused on scaling AWS Marketplace to help you drive greater customer value. In this post, we share key operational and self-service enhancements we’ve made to help you scale your offerings in AWS Marketplace, while lowering your operating costs and accelerating time-to-close.