Partner Success with AWS / Digital Marketing / United States
![iCrowdNewswire iCrowdNewswire](https://d1.awsstatic.com/partner-network/partner_marketing_web_team/600x400-logos/iCrowdnewswire_600x400px.8b7f0b923869543f2f5673dfb502caf59932d7b5.png)
![Clumio Clumio](https://d1.awsstatic.com/partner-network/partner_marketing_web_team/600x400-logos/Clumio_600x400px.4140afef35290435bf6a50a370fa1457e3a0f2ad.png)
iCrowdNewswire Frees Up Resources by 87% with Clumio, a Commvault Company and AWS
See how iCrowdNewswire added innovative backup and recovery capabilities to its AWS environment, providing advanced data protection, improving efficiency, and transforming security operations.
87%
reduction in time spent on in-house security operations
30%
decrease in AWS spend due to clearer visibility into costs
Overview
iCrowdNewswire provides online press release distribution to its customers around the globe, with partnerships in the US, Australia, Hong Kong, France, and the UK. As the company expanded operations over the years, it faced a common challenge in its digital operations: protecting its core business from cyberthreats and internal risk. Recognizing an opportunity to add an extra layer of security to its cloud environment, the company implemented a solution from AWS Partner Clumio, a Commvault Company. This solution not only enhanced data security and operational efficiency but also reduced backup expenses by 30 percent within six months. With these improvements, iCrowd strengthened its business continuity capabilities, increasing client trust by eliminating service interruptions.
![Digital online marketing commerce sale concept. Woman using tablet payments online shopping and icon customer network connection on hologram virtual screen, m-banking and omni channel.
Digital online marketing commerce sale concept. Woman using tablet payments online shopping and icon customer network connection on hologram virtual screen, m-banking and omni channel.](https://d1.awsstatic.com/iCrowdNewswire-image.e14106fbde676377b67c0c6b86386d0b63a4b9b1.jpeg)
Opportunity | Safeguarding Revenue and Client Trust
When your entire business operation relies on your digital infrastructure, security is crucial. This is something Felipe Botero, chief technology officer at iCrowd, is deeply aware of. “If something were to happen to our cloud systems, we’d lose revenue, and it could damage our reputation,” says Botero. As a press release distribution company, iCrowd has seen its operations shift entirely online in the last several years. That means critical data lives in cloud environments, and that data needs to be kept safe. “For a global digital company like iCrowd, our data is our most precious asset—it's like the crown jewels of our business,” says Botero. “Before we found a solution, it was as if we were keeping these jewels in a store display case. Sure, it was locked, but it was still visible and vulnerable to both external threats and internal mistakes.”
Botero had noticed an increasing trend of cyberthreats and ransomware attacks in his industry. And small businesses can be especially vulnerable. In addition, nearly 50 internal team members had access to the company’s cloud environment, increasing the chances of internal errors that could create more vulnerabilities for bad actors to access iCrowd’s data. Says Botero, “What we needed was a fortress-like vault, separate from our day-to-day operations, where we could securely store our jewels every night.”
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It's scalable and cost-effective, so we can add new businesses and resources without worrying about breaking the bank.”
Felipe Botero
CTO, iCrowdNewswire
Solution | Adding an Extra Layer of Security
iCrowd kept its data in a cloud environment on Amazon Web Services (AWS) that provided the company a robust, secure infrastructure. For a 360-degree security solution, the company decided to add an extra layer of protection—the vault that would keep things behind closed doors—with AWS Partner Clumio, a Commvault Company. Clumio offered an air-gap solution, a security measure that isolates backups from the primary network, effectively separating them from daily operational processes. This approach increases backup availability and reduces risk. It also offers centralized monitoring, cost management, and operational control, allowing iCrowd to manage resources more effectively.
iCrowd uses Clumio to back up its Amazon Simple Storage Service (Amazon S3) buckets, it’s AWS compute services such as Amazon Elastic Compute Cloud (Amazon EC2), as well as its instances of Amazon Relational Database Service (Amazon RDS) and Amazon Aurora. This backup ensures iCrowd’s workloads are protected in the event of a security incident. It's like having a secure facility 10 stories underground and only three trusted people have the key—protecting the company from potential mistakes. Says Botero, “Even if someone managed to break into our 'store' (our AWS environment), they couldn't touch our most valuable assets. This vault not only protects us from cyberthreats but also from accidental damage by our own team. Now, we can focus on growing our business, knowing our crown jewels are safe and recoverable, no matter what happens."
Outcome | Transforming Security for the Future
What once required two full-time employees now takes less than a quarter of one person's time. Overall, iCrowd has seen an 87 percent reduction in time spent on in-house security operations. And that means a lot to a small business. As a result of spending less time on backups, iCrowd has been able to redirect its talent toward strategic initiatives like launching new products and optimizing AWS costs. “Plus, when you have fewer people managing these day-to-day processes, you not only reduce errors, but also boost job satisfaction,” adds Botero.
The company has now slashed AWS expenses by 30 percent in just six months. That’s because, with Clumio iCrowd has clear visibility into its backup costs, enabling more effective budget management. That cash can go back into the business, allowing Botero to reallocate resources to what truly matters: funding new product launches and business initiatives and even hiring new staff. iCrowd is now confident it can operate continuously to maintain the trust of high-profile clients. Botero said, “Our partners and customers are Fortune 500 companies that rely on our prompt and effective distribution services. We know our customers now have uninterrupted service thanks to AWS and Clumio’s solution.”
Company leadership can now focus on core business activities and strategic growth. By doubling down on backup, iCrowd has not only enhanced its security but is now poised to confidently pursue new opportunities and innovations in the dynamic press release distribution and news aggregation market. “You can sleep soundly at night because you know your data is safe. That's the important thing,” said Botero.
About iCrowdNewswire
Headquartered in the United States, iCrowdNewswire offers press release issuers an ultra-user-friendly interface to choose from millions of websites worldwide and refine targeting based on location, demographic, and more. iCrowd’s technology also drives the LexisNexis press release service Nexis Newswire and distribution partners around the globe including Medianet (Australia), PA Media (UK), NewsVoir (India), and Media OutReach (Asia).
About AWS Partner Clumio, a Commvault Company
Clumio, a Commvault Company helps the world’s leading enterprises automate the backup, recovery, and compliance of critical data that powers their business. Customers enjoy hands-off manageability, inherent security, a 30 percent reduction in their cloud backup costs, and 10X the performance of their existing backup solution.
AWS Services Used
Amazon S3
Amazon Simple Storage Service (Amazon S3) is an object storage service offering industry-leading scalability, data availability, security, and performance.
Amazon EC2
Amazon Elastic Compute Cloud (Amazon EC2) offers the broadest and deepest compute platform, with over 750 instances and choice of the latest processor, storage, networking, operating system, and purchase model to help you best match the needs of your workload.
Learn more »
Amazon RDS
Amazon Relational Database Service (Amazon RDS) is an easy-to-manage relational database service optimized for total cost of ownership.
Amazon Aurora
Amazon Aurora provides unparalleled high-performance and availability at global scale with full MySQL and PostgreSQL compatibility, at 1/10th the cost of commercial databases.
Learn more »
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iCrowdNewswire Frees Up Resources by 87%…
iCrowdNewswire provides online press release distribution to its customers around the globe, with partnerships in the US, Australia, Hong Kong, France, and the UK. As the company expanded operations over the years, it faced a common challenge in its digital operations: protecting its core business from cyberthreats and internal risk. Recognizing an opportunity to add an extra layer of security to its cloud environment, the company implemented a solution from AWS Partner Clumio, a Commvault Company. This solution not only enhanced data security and operational efficiency but also reduced backup expenses by 30 percent within six months. With these improvements, iCrowd strengthened its business continuity capabilities, increasing client trust by eliminating service interruptions.
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