Amazon Pinpoint

Engage with your customers by sending targeted email, SMS, and push notification campaigns

Amazon Pinpoint helps you engage with your customers by sending email, SMS messages, and push notifications. Whether you're a developer, marketer, or business user, you can use Amazon Pinpoint to send targeted messages (such as promotional alerts and customer retention campaigns), as well as direct messages (such as order confirmations and password reset messages) to your customers.

You can integrate Amazon Pinpoint into your apps to capture usage data, which helps you better understand how customers interact with your apps. Amazon Pinpoint also tracks the ways that your customers respond to the messages you send—for example, by showing you the number of messages that were delivered, opened, or clicked.

You can send direct messages—such as order confirmations, welcome messages, and one-time passwords—using the console or the Amazon Pinpoint REST API. You can also use the API to build custom applications that deliver campaign and transactional messages across multiple channels.

Amazon Pinpoint with SMS and Email Messaging (1:52)


Flexible Multi-Channel Messaging

Use the campaign management features in Amazon Pinpoint to send email, SMS messages, and push notifications to highly targeted customer segments. Or you can use the Amazon Pinpoint REST API to send direct messages to specific recipients.

Powerful Application Analytics

Collect information about the users of your applications by integrating the AWS Mobile SDK into your application. Amazon Pinpoint gathers information about how your customers use your applications—as well as information about the devices they use, and any custom attributes that you define.

Global Reach

Send messages to customers using the communication channels they prefer. You can send email to prospective customers, and can send push notifications directly to users of your mobile applications. You can also send text messages to customers in over 200 countries around the world, from Afghanistan to Zimbabwe.


Pay as you go, and pay only for what you use. There are no upfront fees, no fixed expenses, and no minimum charges. Target 1,000 customers, track 100 million app events, and send 1 million push notifications per month for free.

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