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Topic: Digital Transformation in Traditional Manufacturing
AWS Innovation with Bridgestone Mobility Solutions
January 2025
About the Episode
On this episode of Innovation Ambassadors, discover how Bridgestone is transforming fleet management by fusing their manufacturing heritage with cloud-powered innovation.
Host Sara is joined by Fatima Howes (Vice President, Product Management and Design, Bridgestone Mobility Solutions) and Ceileidh Siegel (Head of Americas Innovation Delivery, AWS). Together, they share their collaborative journey of bringing intelligence to fleet operations, while tackling both technical and cultural challenges of digital transformation.
Hear practical strategies for driving change in traditional organizations while maintaining focus on customer value and societal impact.
Highlights
0:00 - Introduction to episode topic and theme
0:15 - Overview of digital fleet management platform
1:06 - Referencing previous IoT solution discussion
1:31 - Discussion of company background and Azua platform
2:56 - Beginning of transformation discussion
4:27 - AWS collaboration background
8:23 - Addressing failure and learning in innovation
10:04 - Cultural change and organizational challenges
15:10 - Future plans and vision
17:09 - Key learnings and closing thoughts
I always go back to empathy. How can we empathize not only for our customers, but also for our team members who don't live in the world of experimentation and failure? - Fatima Howes sharing insights on managing cultural change.
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Additional Resources
This is My Architecture
'This is My Architecture' is a video series that showcases innovative architectural solutions on the AWS Cloud by customers and partners. Each episode examines the most interesting and technically creative elements of each cloud architecture.
AWS Conversations with Leaders
Hear from business executives across industries in conversation with AWS Enterprise Strategists and other AWS leaders as they share personal insights on cloud transformation, inspiring innovation, and leading teams.
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