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- AWS Innovation with Bridgestone Mobility Solutions
AWS Innovation with Bridgestone Mobility Solutions
January 2025
About the Episode
On this episode of Innovation Ambassadors, discover how Bridgestone is transforming fleet management by fusing their manufacturing heritage with cloud-powered innovation.
Host Sara is joined by Fatima Howes (Vice President, Product Management and Design, Bridgestone Mobility Solutions) and Ceileidh Siegel (Head of Americas Innovation Delivery, AWS). Together, they share their collaborative journey of bringing intelligence to fleet operations, while tackling both technical and cultural challenges of digital transformation.
Hear practical strategies for driving change in traditional organizations while maintaining focus on customer value and societal impact.
Highlights
0:00 - Introduction to episode topic and theme
0:15 - Overview of digital fleet management platform
1:06 - Referencing previous IoT solution discussion
1:31 - Discussion of company background and Azua platform
2:56 - Beginning of transformation discussion
4:27 - AWS collaboration background
8:23 - Addressing failure and learning in innovation
10:04 - Cultural change and organizational challenges
15:10 - Future plans and vision
17:09 - Key learnings and closing thoughts
I always go back to empathy. How can we empathize not only for our customers, but also for our team members who don't live in the world of experimentation and failure?
Fatima Howes
sharing insights on managing cultural change.Listen to the interview on the AWS Innovation Ambassadors podcast
Additional Resources
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