Preventing your sensitive data, such as customer records, from traversing the internet helps you maintain compliance with regulations such as HIPAA, EU-US Privacy Shield, and payment card industry (PCI). This is especially critical to customers in the financial services, healthcare, and government sectors. With AWS PrivateLink, traffic between AWS resources, VPCs, and third-party services stays on the AWS network where there are robust controls in place to maintain security and compliance. Controls include compliance alignment with standard financial regulations such as the SEC Rule 17a-4(f) and the Japanese Financial Intelligence Centres (JAFIC).