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Booking.com on AWS

Seamlessly connecting millions of travelers with memorable experiences every day—including accommodation, flights, rides, and attractions— Booking.com is one of the world’s leading online travel platforms. Its mission is to make it easier for everyone to experience the world. No matter who you are or where you want to go, Booking.com can help make it happen. The company uses Amazon Web Services (AWS) and generative artificial intelligence (AI) to put more than 150 petabytes of data to work to improve booking services. Collaborating with AWS Professional Services, and using technologies such as Amazon SageMaker and Amazon Bedrock, it has built a scalable machine-learning framework that’s accelerating experimentation and innovation.

Booking.com's Cloud Journey

For Booking.com customers, recommendations are a big part of the experience. The online travel platform uses Amazon Web Services (AWS) to handle 150 petabytes of data, applying generative artificial intelligence (AI) and fine-tuning language models to provide users with relevant, personalized suggestions for their next travel experience.

Generating Dynamic Ads in Under 1 Second Using AWS Lambda with Booking.com

2025

Booking.com, a leading digital travel company, successfully leveraged AWS serverless technologies to revolutionize its customer service operations. By implementing a serverless architecture using AWS Lambda, Amazon API Gateway, and other AWS services, Booking.com transformed its legacy contact center system into a highly scalable and efficient solution. This migration resulted in significant improvements, including a 60% reduction in operational costs, enhanced reliability with 99.99% uptime, and the ability to handle over 100 million API requests daily. As a result, Booking.com has not only improved its customer service capabilities but also gained the agility to adapt quickly to changing market demands in the competitive travel industry.

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Snow-covered village in Engelberg, Switzerland, with Booking.com search and price overlay showing $933 and a rating of 8.9.

Booking.com Helps Customers Experience a New World of Travel Using AWS

2024

Booking.com is using the power of generative artificial intelligence (AI) to improve destination and accommodation recommendations for customers worldwide. It builds, trains, and deploys machine learning models in Amazon SageMaker, giving its platform the edge in travel inspiration.

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We’re furthering our customer-centric ambitions using Amazon SageMaker. With its broad capabilities, we can provide the best experience.

Thomas Davey

Vice President of Big Data and Machine Learning, Booking.com

About Booking.com

Established in 1996 in Amsterdam, Booking.com set out with the ambition of taking the friction out of travel. Today, it’s one of the world’s largest digital travel companies, helping millions of customers book their perfect trip—from flights and accommodation to rental cars and attractions.

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