TUI Group on AWS
Leisure and tourism business TUI Group operates 1,600 travel agencies, 400 hotels, 16 cruise ships, and 5 airlines—helping millions of customers discover hundreds of destinations globally. One of the largest travel companies in the world, it migrated to Amazon Web Services (AWS) in 2017 to build a modern infrastructure for cutting-edge travel services. The firm has boosted development speed and innovation, and delivered services at scale using AWS Lambda. With artificial intelligence (AI) playing an increasingly important role, TUI builds, trains, and deploys machine learning models on Amazon SageMaker to personalize recommendations and create amazing traveler experiences. AWS—TUI’s primary cloud provider—gives the business expert support to help shape its successful roadmap in the cloud.
TUI Group's cloud journey
TUI delivers high quality content in under 10 seconds with Amazon Bedrock
2024
TUI, a leading travel company, saw an opportunity to leverage generative AI to create high-quality automated content. Marc Jennings and his team chose to build a prototype using Amazon Bedrock because it provided a secure environment, cost control, governance, and training resources. TUI used two models - Llama 2 for generating hotel descriptions and Claude 2 for formatting output - which reduced content generation time from 8 hours to under 10 seconds while maintaining quality standards.
Creating an App for 12,000 Game Show Viewers Using Amazon CloudFront with TUI
2023
TUI Group created an interactive voting app supporting 12,000 audience members using Amazon CloudFront. Working in the AWS Cloud, the travel firm accelerated development time by 90 percent and reduced costs, while helping to deliver a great user experience.
Travel Group TUI Measures Sustainability, Lowers Resource Requirement 40% Using AWS
2023
TUI looks to the cloud, says principal machine learning engineer Dr Lukas Schack, to innovate with greater efficiency. In a recent project, he and his team built a tool using AWS to measure the impact of IT infrastructure. This is helping them lower product resource requirement by 40% and support TUI’s goal of delivering excellent customer service more sustainably.
Using Amazon S3 and Amazon CloudFront, we could build the app in hours, at a fraction of the cost of any on-premises solution.
Peter Timmermans
Head of Technology, TUITUI Group at AWS Events
About TUI Group
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