Braze Customer Engagement Platform

Braze gives marketers the power to convert creative ideas into well-orchestrated, personalized conversations delivered at optimal times through relevant channels. This allows brands to build strong relationships with their customers, leading to sustainable long-term revenue growth. At the same time, Braze breaks down the silos between product and marketing teams, helping growth teams experiment and make data-driven decisions to optimize growth across the customer lifecycle. Because Braze integrates easily with leading technology platforms, teams can use all of Braze and build nothing or build custom components on top of Braze to extend its value.

Braze is an Amazon Web Services (AWS) Digital Customer Experience Competency Partner and has achieved AWS Retail Competency status.

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Braze is architected for speed and breadth, supporting live interactions with consumers across channels.

New customers can launch campaigns within weeks. Braze also helps brands iterate faster, accelerating long-term value.

Braze easily integrates with other technologies, multiplying its value inside of your infrastructure.

Braze is a software as a service (SaaS) platform built to allow brands to create relevant and memorable experiences that support stronger consumer/brand relationships. Every consumer communication powered by Braze is data driven, and can be personalized, targeted, and adjusted in real time to help brands foster human connection. The Braze platform powers customer engagement for more than 2 billion monthly active users for hundreds of leading brands across the world.

• Lifecycle Management: Canvas, the Braze customer journey tool, visualizes ongoing campaigns and makes testing and iterating on each step simple and effective.

• Data Agility: Braze gives data scientists immediate access to raw data in the tools they’re already using, supporting greater speed-to-insight.

• Security/Compliance: Braze is ISO 27001 and SOC 2 certified, with security procedures vetted by Fortune 100 customers.
  

Email has long been a key channel, but as the number of brands—and the number of messages each one sends—have risen, it’s become harder for Overstock to stand out in the crowd, driving up the number of emails they sent.

By leveraging Braze to improve their message targeting and personalization, Overstock was able to more effectively segment their audience, allowing the company to prioritize the customer experience and drive strong engagement while sending fewer messages.

Overstock’s new product alert email campaigns—sent when items dropped in price or approached sellout—saw conversions that reached 3x industry benchmarks.