Trial Run – A Fractal Analytics Product
Scalable and affordable experiments on sites and markets across verticals using cutting edge data science
Trial Run is an AWS Partner Solution that can be Rapidly Deployed on AWS
Trial Run is a data-driven, cloud-based test management product that is used to test business ideas for sites and markets. Experimentation via Trial Run helps you empirically test your ideas using advanced machine learning algorithms, so you can make smart investments and act with greater confidence. It helps companies scale experimentation efficiently and affordably. Trial run helps to recommend the best roll-out strategy to maximize the ROI.
Fractal Analytics is an AWS Retail Competency Partner.
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Benefits
Unique cutting edge science
Automated matching process via state-of-the-art control methodology results in highly accurate matching.
Scale experimentation efficiently
Rapidly test business ideas and take informed business decisions to maximize ROI.
Modern user focused design
Automated end-to-end workflow and a UI design strikes a balance between beginner and expert usage.
Solution Highlights
- Take Informed business decisions: Rapidly test ideas and formulate business strategies based on empirical evidence.
- Best in class underlying science: Advanced algorithms for accurate results fit across multiple verticals and functions.
- Modern UI: Automated transparent workflow solve practical experimental challenges.
Case Study: Assessing the Impact of Store Remodeling Experiment using Trial Run
Challenges
A US-based retailer was planning to remodel its stores by making changes to its layout to enhance customer experience. Since store remodeling is capital-intensive, it was critical to accurately measure its incremental impact on a set of stores.
Solution
25+ test stores, both large and small, were selected across the United States. Trial Run’s synthetic control algorithm created the best matching control store against each test store. This enabled the retailer to observe the appropriate lift for each test store.
Results
All remodeled stores observed a lift in ROI, with 55% of them yielding more than 15%. Payback period for Large stores ($10M+) was less than 5 years.
Trial Run recommend the retailer to undergo phased remodeling of large stores.
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