Campaigns & Journeys

Enterprises want to improve efficiency across their paid, earned, and owned channels, and touch points. By using Campaigns & Journeys solutions on AWS, companies can automate marketing and advertising campaign setup, workflows, implementation, journeys, tracking, reporting, and measurement. They can choose to build single- or multi-channel customer journeys to enhance engagement. Through these solutions, companies can acquire new customers, cross-sell or upsell, accelerate innovation and agility, increase campaign conversion, and reduce operational costs.