Customer Stories / Automotive / Germany

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Cloud-First Approach on AWS Accelerates BMW’s Software-Defined Vision as It Looks to Lead Automotive Innovation

“I think the cloud is an essential part of virtually any feature. Let that be voice recognition, let that be ADAS. … If you look at ADAS from a customer point of view, a lot of what you experience is only possible because it’s supported by strong cloud-based services.”

Dr. Christoph Grote
Senior Vice President for Electronics and Software, BMW Group

From embedded advanced driver-assistance systems (ADAS) to connected infotainment—the modern automotive experience is being driven by software. And BMW Group is at the forefront of the transformation. Here, Dr. Christoph Grote, the company’s senior vice president for electronics and software, talks about what the software-defined vehicle means to the world-leading automotive brand. The importance of developer engagement in a continuous software development cycle. And how the cloud is the fabric that makes innovation possible.

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