Customer Stories / Automotive / Germany

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AWS re:Invent 2023

Modern Data Governance with BMW Group

For BMW Group—an organization with 150,000 employees who all rely on data to drive innovation—robust data governance is where amazing automotive experiences start. Ruben Simon, product owner Cloud Data Hub at BMW AG, joins a panel at AWS re:Invent 2023 to talk about what fit-for-use data means to the business. And how in its years-long journey with AWS, BMW Group has centralized data handling through its Cloud Data Hub to increase data quality and access. The balance, says Simon, is building data governance that works while giving teams enough freedom and flexibility to innovate.

Learn more about how BMW Group continues to innovate on AWS


We want to have a good offering for our users, for our customers—and we had to do something different. This is when we started our journey with AWS some years ago […] What we wanted to have is innovative freedom for our data provider and data consumers.”

Ruben Simon
Product Owner Cloud Data Hub, BMW AG

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