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2025

Bundesliga Reimagines Fan Engagement with AWS and Amazon Nova

Bundesliga and AWS

Bundesliga uses AWS and Amazon Nova to deliver match content in multiple languages, tones, and formats—scaling post-match highlights and media through English-to-text and speech-to-speech translation, while ensuring GDPR compliance and global reach.

Learn how AWS helps Bundesliga deliver more personalized, multilingual, and compliant fan experiences through secure AI innovation.

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Thanks to generative AI and especially Amazon Nova, we are able to engage with our one billion fans worldwide in a completely new way—delivering content in different languages.

Alexander Krey

Head of Product, Bundesliga

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