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Fostering a culture of ‘self-driven’ generative AI adoption

“By implementing generative AI on AWS, we’ve moved from complex, rule-based systems to intuitive solutions that learn from data. The potential to transform our workflows and empower our employees is enormous.”

Yuji Mano
Managing Executive Officer and General Manager, Mitsui

Mitsui & Co.'s mission is "To create a brighter future for the world. While Generative AI is a game-changer it’s not just about the technology. In addition to identifying the right use cases, Mitsui believes that successful digital transformation lies in how it changes people and admin processes. People need to transform alongside the technology. For Mitsui, this means getting end-users involved and encouraging them to use the generative AI tools. It's about changing mindsets and fostering a culture of self-driven utilization of generative AI.

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