Hisense-Empowering high quality, low cost advertising creation for customers with Amazon Nova

The global commercial display industry is rapidly shifting from hardware to scenario-based services. Since 2020, Hisense Commercial Display has been steadily expanding its international presence by leveraging AWS’s globally distributed infrastructure. Since entering international markets in 2019, the company has established operations in more than 50 countries and regions across Europe, Asia Pacific, the Middle East & Africa, and the Americas, achieving consistent growth. In 2023, as generative AI technologies gained momentum, Hisense Commercial Display quickly identified the opportunity and set out to lead generative AI adoption within Hisense Group, establishing itself as an industry pioneer in generative AI applications. It successfully leverages low-investment, high-return AI innovations to enhance user experience of its enterprise customers.
In early 2025, Hisense Commercial Display identified urgent needs in the international retail industry: small and medium-sized retailers are looking for easy-to-use solutions for ad creation, and generative AI technologies had matured sufficiently to support this use case at scale. In alignment with the Group’s AI-driven innovation strategy, Hisense Commercial Display made a strategic move to redefine its competitiveness through the use of AI. The company envisioned a self-service ad creation feature for global retailers. It aimed to transform displays from passive presentation terminals into creative engines, pioneering a new monetization model of generative AI-powered value-added subscription services.
When Hisense Commercial Display set out to provide generative AI-powered ad creation capabilities for global retailers, the core challenge was clear: how to complete technology selection, development, testing, and full-scale rollout within 30 days. After carefully evaluating and comparing three potential vendors based on multiple dimensions, including technical strength, integration flexibility, long-term stability, and sustainability, the Hisense Commercial Display team selected AWS. Amazon Nova Canvas, a powerful image generation foundation model, and Amazon Bedrock, a fully-managed model service, deliver the essential capabilities to propel the company's AI advancements.

Guided by Hisense Group’s “AI-accelerated innovation” strategy, Hisense Commercial Display, as a key subsidiary of Hisense Group, has shown exceptional innovation and execution in driving generative AI initiatives. With a strong spirit of innovation and a sharp learning curve, Hisense Commercial Display partnered with AWS to become a pioneer within Hisense Group to explore generative AI applications. With full support from AWS, Hisense Commercial Display accomplished what once seemed impossible: its VisionInfo team launched the generative AI-powered paid service for ad creation globally in just 30 days. The effort marked a true zero-to-one breakthrough to create a high-efficiency ad creative generation tool tailored for retailers, solidifying a monetization model that integrates hardware with generative AI-powered value-added services. This milestone brought multidimensional business values:

Technically, Amazon Bedrock’s unified API enables seamless integration of multiple foundation models without code changes, significantly reducing development time. The high prompt fidelity of Amazon Nova Canvas further compresses the prompt tuning cycle, reducing the model integration and testing time to a few days. This boost in development efficiency not only sets a new benchmark for speed-to-market but also proves that generative AI innovation can be implemented by small technical teams.

From a user experience perspective, design generation with natural language instructions has redefined traditional ad creation workflows. Tasks that previously required professional designers to work for tens of minutes can now be completed by retailers in just a few minutes. This leap in productivity has led to increasing AI adoption, with a growing number of enterprises actively trying AI solutions.

To support business compliance, AWS AI models offer built-in tools for filtering harmful content and transparent commitments around data usage. All user data is processed solely to fulfil the current task, meeting the strict data privacy requirements in Europe and the USA.

From a strategic standpoint, this initiative represents a major breakthrough in business model innovation. Following positive user feedback, Hisense Commercial Display is accelerating the rollout of the generative AI-powered ad creation service, unlocking a new monetization model that combines hardware with AI-driven value-added services for unlimited content generation.

“With technical empowerment and end-to-end support from AWS, our development team built generative AI capabilities from the ground up in just a few weeks. This not only built new avenues for our business growth but also reinforced our belief that generative AI will be the key engine driving success in international markets.”

— Mark Wang, Product Manager, Hisense Commercial Display

Hisense Commercial Display Co., Ltd. (hereinafter referred to as "Hisense Commercial Display"), founded in 2017 and headquartered in Qingdao, is a key B2B business under Hisense Group. Hisense Commercial Display always emphasizes technological innovation and the development of differentiated, customizable products and solutions tailored to specific commercial display usage scenarios. With its high-quality products and services, the company aims to link users through Hisense commercial displays anytime, anywhere. The company’s vision is to become a world-class provider of display system solutions across diverse scenarios.