Booking.com on AWS
For Booking.com customers, recommendations are a big part of the experience. The online travel platform uses Amazon Web Services (AWS) to handle 150 petabytes of data, applying generative artificial intelligence (AI) and fine-tuning language models to provide users with relevant, personalized suggestions for their next travel experience.
Overview
Seamlessly connecting millions of travelers with memorable experiences every day—including accommodation, flights, rides, and attractions— Booking.com is one of the world’s leading online travel platforms. Its mission is to make it easier for everyone to experience the world. No matter who you are or where you want to go, Booking.com can help make it happen. The company uses Amazon Web Services (AWS) and generative artificial intelligence (AI) to put more than 150 petabytes of data to work to improve booking services. Collaborating with AWS Professional Services, and using technologies such as Amazon SageMaker and Amazon Bedrock, it has built a scalable machine-learning framework that’s accelerating experimentation and innovation.
Booking.com's Cloud Journey
Generating Dynamic Ads in Under 1 Second Using AWS Lambda with Booking.com
2025
Booking.com, a leading digital travel company, successfully leveraged AWS serverless technologies to revolutionize its customer service operations. By implementing a serverless architecture using AWS Lambda, Amazon API Gateway, and other AWS services, Booking.com transformed its legacy contact center system into a highly scalable and efficient solution. This migration resulted in significant improvements, including a 60% reduction in operational costs, enhanced reliability with 99.99% uptime, and the ability to handle over 100 million API requests daily. As a result, Booking.com has not only improved its customer service capabilities but also gained the agility to adapt quickly to changing market demands in the competitive travel industry.
Booking.com Helps Customers Experience a New World of Travel Using AWS
2024
Booking.com is using the power of generative artificial intelligence (AI) to improve destination and accommodation recommendations for customers worldwide. It builds, trains, and deploys machine learning models in Amazon SageMaker, giving its platform the edge in travel inspiration.
Booking.com on Data Modernization Made Easy with AWS
2024
In this fireside chat, Booking.com’s senior vice president and chief technology officer Rob Francis talks with Craig Suckling—head of data strategy at Amazon Web Services (AWS)—about how the online travel agency is modernizing its approach to data. From getting governance right in an evolving European Union (EU) regulatory landscape to fine-tuning machine learning models in a controlled environment—Booking.com is using AWS managed services to build a robust data strategy in the cloud.
Booking.com and AWS Skills Guild
2024
Learn how Booking.com has partnered with AWS Skills Guild to create on-demand self paced cloud learning experiences, and help get more workloads into the cloud, through their b.cloudy program.
AWS re:Invent | How Booking.com Revolutionizes the Travel Industry
2023
Rob Francis, senior vice president and chief technology officer at Booking.com, explores how the company is revolutionizing the travel industry on Amazon Web Services (AWS). Francis delves into how AWS technologies, including Amazon SageMaker, Amazon Bedrock, and AWS Titan are empowering Booking.com to redefine travel experiences with machine learning and generative artificial intelligence (AI). Francis demonstrates how, with AWS, Booking.com seamlessly manages over 150 petabytes of data generated by its global marketplace. Booking.com also created an AI Trip Planner to deliver personalized travel.
We’re furthering our customer-centric ambitions using Amazon SageMaker. With its broad capabilities, we can provide the best experience.
Thomas Davey
Vice President of Big Data and Machine Learning, Booking.comAbout Booking.com
More customer stories
Get Started
Did you find what you were looking for today?
Let us know so we can improve the quality of the content on our pages