TUI Creates Great Travel Experiences for 60 Million Customers a Year Using Generative AI and AWS

“With generative AI tools by AWS, we gain productivity.”

Dr. Lukas Schack
Principal Machine Learning Engineer, TUI

Travelers choose TUI for the end-to-end experience. Market-leading expertise, seamless booking, and stellar support combine to help make holiday dreams come true. The biggest travel company in Europe, TUI is using Amazon Web Services (AWS) and generative artificial intelligence (AI) to increase internal efficiency and transform customer interactions. Dr. Lukas Schack, TUI’s principal machine learning engineer, says generative AI is set to have a “big, big” impact as the business uses Amazon Bedrock and a range of foundation models to better serve 60 million travelers a year.

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