A video streaming platform with a modern architecture to meet viewer demand and sustainable business growth

Accenture Video Solution (AVS) enables content monetization, SVOD and digital services at scale, with modular architecture that configures to meet business needs without stringing multiple vendors together. Agile video micro-services speed implementation of new features, reduce development effort, and provide a nimble platform for innovation – all on one online video platform.

E2E architecture provides a smooth path for migration from legacy systems to a cloud-based IPTV/OTT TV platform, and a launchpad for digital services such as smart home and connected lifestyle, to increase revenue and customer loyalty and reduce churn.

Analytics support use cases from optimizing content ROI to improving customer care. Insights into customer preferences and patterns allow businesses to give users more of the services and content they want. An extensive API library integrates with a wide range of devices to increase streaming service platform stickiness, content monetization and customer lifecycle value.

Accenture Video Solution (AVS) is being deployed on AWS by telcos, broadcasters, and content owners to modernize their video streaming platform architecture for Internet Protocol Television (IPTV) and Over-The-Top (OTT). AVS breaks through today’s technological barriers that prevent scaling audiences, while maintaining controls on costs and platform stability. The modern platform is simpler to evolve and operate, enabling continuous delivery of innovation with a lower cost of ownership.



Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Chile, Colombia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Iceland, India, Ireland, Israel, Italy, Japan, Kenya, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Portugal, Romania, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, United Arab Emirates, United Kingdom, United States


Reduced TCO

Through infrastructure use optimization, operational simplification, and innovation efficiency

Increased retention

Stable platform offering hyper-personalized experiences, targeted bundles, and new adjacent services

Reduced delivery effort

Automated back-office processes and server side UX curation speeds application development

Increased engagement

Metadata analysis to recommend improved take rate, engagement, and breadth of offerings

  • How it works
  • Accenture Video Solution (AVS) provides an agile suite of containerized video micro services to cover end-to-end video streaming platform services and speeds implementation of new features. It reduces customer development effort, and provides a nimble platform for continuous innovation – all on one premium video service platform.

    A large set of APIs and API orchestration layer provides a smooth migration path from on-premise systems to cloud-based IPTV/OTT platform; horizontal micro-services provide a launchpad for new digital services such as smart home and connected lifestyle, to help increase and protect revenues, reduce churn, and improve customer loyalty.

    Key components include:

    Content management system (CMS)

    Simplifies and scales the content supply chain for digital content metadata and rights management while orchestrating transcoding and packaging for delivery to origin servers. The rich and extensible data model enables an immersive content experience.

    Micro-service video back-office

    Allows feature-rich services consisting of video on demand, linear TV, and network DVR services across IPTV and OTT networks and devices. It provides management of service, subscription, commerce, devices, and implementation of new use cases at speed.

    User experience management

    Off-the-shelf editorial features to rapidly curate and personalize omnichannel experiences for different audience segments, time windows, and geographies across multiple devices while improving speed to market and reducing developer headcount.

  • Key activities
  • Analysis and design

    Define the end-to-end solution, integration architecture, and implementation plan

    System integration

    Build, test, and deploy the integrated solution with ancillary systems

    Operate and scale

    Provide 24/7 platform monitoring and operations as well as scale with subscriber growth

    Introduce adjacent services

    Leverage the platform to develop and launch new digital services such as smart home and metaverse offerings

  • Customer contribution
  • Platform requirements

    Provide the list of requirements that the video platform must support

    Content requirements

    Amount and type of content and growth rate: linear TV Channels, VOD content and type (SD/HD/4K), DVR needs

    Device ecosystem

    End-user devices to be supported: smart phones, tablets, set top boxes, browsers and their make and models

    Integration requirements

    Systems to integrate with AVS: payment, billing, CRM, transcoding/packaging, recommendation, and advertising

    Subscriber forecast

    Information pertaining to the number of subscribers and growth per year for the term of the contract

  • About this consultant
  • Accenture is a leading, global professional services company that provides end-to-end solutions to migrate to and manage operations on AWS. Accenture has been an AWS Partner for over 13 years and a Premier Partner since 2013, a designation that highlights Partners that have distinguished themselves by investing in their AWS practice. Accenture continues to raise the bar through their participation in the AWS Competency Program and AWS Service Delivery Program. To date, Accenture has obtained 20 AWS Competencies, including Cloud Migration, DevOps, Big Data, and Security along with 5 Service Delivery designations, including Amazon Connect, Amazon Redshift, and Amazon RDS – illustrating a proven ability to deliver complex cloud solutions for their clients.

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  • Architecture diagram

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