As the Consumer Packaged Goods (CPG) industry shifts to a Direct-to-Consumer approach, their marketing teams are overwhelmed by the volume of information around consumers' product engagements, like website inquiries, product purchases, and customer support tickets. Consumer 360 solutions on AWS can ease the analytics process that comes with consumer engagement data. These solutions can make it easier for marketing teams to consolidate and use this data so they can better execute advertising, next best action, category management, and merchandising.

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